DDB NZ has unveiled a celebratory global campaign – running out of DDB shops in more than 90 countries – to promote an initiative encouraging ideas on how to better the planet.
Kellogg’s tackles the body blues
Pead PR has coordinated a new integrated, multi-agency women’s health campaign for Kellogg’s Special K which launched this week with local support from Pead, Mindshare and JWT Social.
Wellington rolls out The Weather offensive
Wellington City has put a remarkable spin on the city’s image for crap weather – by creating a campaign selling the place as the ultimate winter urban destination.
Bublé shoots The Breeze
MediaWorks’ The Breeze has developed a useful relationship with crooner Michael Buble – the latest fruit of which is a nicely droll tvc starring the man himself.
Kids + smiles work their magic (updated)
This month it has been all about kids and ads that make them smile. And the NZTA (“People love how the ad brings the issue of drug driving to the point without being gruesome,” says the Colmar Brunton executive who compiled the data). “First place this month goes to Hyundai – Kiwis are completely under the spell of the girl in the ad … and the scenery!”
Unfinished business?
“They’re the stuff of Kiwi legends, unfinished projects littering our great country,” reads the call-to-action release from the pr shop. “Well-intentioned dreams, rusting in the backyard, collecting dust in the garage and withering on old tattered to-do lists.”
Noel Leeming Part 2: Daddy’s Girl
FCB has launched the 2nd of its Noel Leeming two-part campaign to introduce an exclusive suite of helpful in store and at-home services to the stores’ customers.
DDB unleashes new Warehouse campaign
DDB has unveiled the biggest brand campaign for The Warehouse in recent times. Its aim is to inspire audiences to “Get that bargain feeling at The Warehouse”, riffing off the retailer’s legendary Where Everyone Gets a Bargain tagline.
Hello, young drivers
Clemenger BBDO and OMD have launched Hello – a new piece of online video content for the NZ Transport Agency aimed at young drivers using their phones behind the wheel.
Richie behind the scenes
DDB has joined forces with the team at Facebook to develop an innovative mobile experience as an extension of the new Westpac It’s Time brand campaign.
