Youtube’s Top 10 in May

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The most-watched Youtube ad in May was a US spot that pays tribute to our ‘Moms’ – as listed by Google and Adweek. M+AD found this chart on Slovenia’s Marketing Magazine  (“The Voice of the Balkans”) website.

Beyond the call of duty

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French-produced probiotic drink Actimel engaged Auckland-based content production outfit Fish&Clips (a division of Flying Fish) to poke fun at the inner workings on a TVC shoot via some snappy content pieces. 

Y&R goes online for sex/alcohol chat

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We talk to our teenagers about sex, so why should alcohol be any different? Cheers! – a group which promotes moderate drinking – has launched a online campaign, designed by Y&R NZ, to encourage parents to have more constructive and effective conversations with their teenagers around alcohol.