Category Archive

FCB client Vodafone changed creative direction with the introduction of ulta-cute porcine character Piggy Sue, whose heartfelt story relayed the point that ‘life’s better together’.

If we could give some advice to a younger version of ourselves, what would we say? First on the list (and if it’s not it should be) for many would be to look after their health.

Only a few years ago, Jetstar were stuck in the shadow of New Zealand’s national carrier. They’ve come a long way since then.

In a competitive energy market, every company in New Zealand is vying for the same customers. Most providers are interruptive and disrespectful of important family time; they’ll knock on your door, offer free power and claim the lowest prices. They need to be scared off. So, Energy Online, the challenger brand of Genesis Energy, has done just that.

NZ web hosting business Digiweb has announced the convergence of 10 web hosting brands including Webdrive, and most recently FreeParking, to form what it calls “New Zealand’s largest web hosting and domain name company, Umbrellar”.

ANZ has partnered with MediaWorks to bring celebrated television series Grand Designs to New Zealand screens, and launched initiatives to support its partnership and commitment to Kiwis realising their home ownership goals.

Genesis Energy is celebrating the unsung heroes that power New Zealand communities, with the help of a new TV campaign from creative and retail brand specialists .99.

Wendy’s, with a little creative help from agency &Some, has launched a new gourmet burger on a black brioche bun – and shot a TVC to prove it.

With the building industry showing unprecedented growth, it’s a time of enormous opportunity for Federation client James Hardie. “The client brief reflected this market trend: keep James Hardie’s range of design-led fibre cement claddings top of mind for 40-somethings looking to re-clad, renovate or build brand new,” says agency CD Matt Campbell.

Saatchi & Saatchi has unveiled a prototype of the ASB’s latest innovation – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society.