A new programme, created by Saatchi & Saatchi to help families explore New Zealand’s great outdoors and take action for nature, has been launched by Toyota and the Department of Conservation.
JWT launches new Sovereign brand campaign
In an effort to address low levels of insurance with the New Zealand millennial market, J Walter Thompson has launched a new chapter of Sovereign’s Take Charge brand campaign, galvanized by the overarching sentiment of taking action.
Health Insurance giant taps Contagion
Southern Cross Health Society has appointed Freemans Bay-based Contagion to work on its new digitally-led marketing strategy.
FreeviewPlus kills the living-room deathtrap
TVNZ Blacksand has created a series of TVCs, which aim to encourage viewers to take On Demand viewing to their big screen TVs with FreeviewPlus.
Y&R gets to work for evolving HRV
HRV is no longer just a ventilation company and its fresh new advertising campaign uses a charming approach to illustrate the company’s evolution, says Y&R ceo/chief creative officer Josh Moore.
Designstein sells Niue with vlogger-style vacation video
After winning a tender for the Niue Tourism account last year, Auckland indie creative agency Designstein has released a teaser campaign that aims to use a less-polished and more immersive style of promoting the beautiful island.
DDB & Robber’s Dog make Macca’s history
To promote McDonald’s new, innovative Create Your Taste service – now available across New Zealand – DDB has launched a campaign where Kiwis can create their own burgers.
L&P’s Summer moves over for Social
Saatchi & Saatchi has created a new L&P brand campaign, introducing a weekly talk show to its social channels. Called L&P Live, the show is hosted by New Zealand comedians Tim Batt and Guy Montgomery.
Higher Learning
Clemenger BBDO Wellington has launched NZTA Thoughts – a ‘flexible content’ TVC series for the aimed at stoner drivers.
TVNZ to launch male-skewed channel
TVNZ is set to launch its new blokes channel DUKE on Sunday 20 March this year, via live-streaming and Freeview.
