Category Archive

Colenso BBDO client Mars ran a pilot activation allowing incoming travellers at Auckland airport to buy a treat for the one who misses them most – their dog – the way they normally would for friends. The campaign was for premium dog food brand My Dog (known as Cesar in some markets).

DDB, with Starcom and The Sweet Shop, has launched a new campaign to spread the word about the The Warehouse’s hunt for two toy testers. The job description is for a boy or girl aged five to nine who can front a video camera and pitch for the job – and lives close to Auckland.

At the start of summer Tip Top and Colenso launched a series of social experiments to find out if Feeling Tip Top makes everything better. The results are now in – over 1 million Kiwis were involved, and Tip Top sales rose 14% (watch the video).

Everybody knows that little kids today are way smarter than their parents – especially around digital devices. So Hyundai and Shine are taking us into familiar territory in their latest Hyundai TVC, a charming spot that illustrates the gulf between them and us with such effect that smiles of recognition are breaking out nightly in family homes all over the country.

Air NZ’s new surf-themed safety video is already a global hit, just days after it was unleashed on the web. But who knows what the value is of the unprecedented two full pages of A-section coverage it received in yesterday’s NZ Herald?

Spark PR & Activate have brought summer back to Auckland, working with Rekorderlig Cider to open the city’s only Swedish bar, Kapell on Ponsonby Road.

And now the moment we’ve all been waiting for – the final installment of the Radio Hauraki Hiace Port-a-Palace project, produced and managed by Saatchi & Saatchi.

Readers will already have seen the distressing TVC of a woman trapped in a crashed car, shot by The Sweet Shop for DDB’s Westpac Chopper Appeal Month campaign. Now they can see DDB and Starcom’s follow-up Facebook videos – including the finale (above).

Readers will be relieved to hear that work is progressing nicely on the Hauraki Breakfast Hiace Port-a-Palace campaign.

Wellington web-based video strategy & production company Stem Creative has made its debut into original content with seven 6-10 minute episodes of a new comedy web series, Agency – shot with help from “bold corporate sponsors” and a strong crowdfunding response.