Facebook has relaunched Atlas, the ad platform it bought off Microsoft, and now picked up globally by Omnicom. Atlas gives advertisers one place to create, buy, measure and optimise digital campaigns. It enables real-world, people-based impact across multiple devices (not just desktop) and the entire internet, on a massive scale.
ecostore’s sweet solution to plastic bottles
Despite having access to two of the most creative agencies in town – Special and Open – ecostore (no creative slouch itself, obviously) has gone in-house to market its new plastic bottles, made from sugarcane.
Shred letter day
The Bank of New Zealand and Colenso BBDO have installed a glass-walled house filled with $6 million of shredded bank notes in Aotea Square to highlight the amount of home loan interest being wasted by New Zealand homeowners.
Aisles of smiles – Colenso and New World do something for netball
New World is a huge supporter of New Zealand netball and main sponsor of the Silver Ferns. They’d do anything for netball – or perhaps more accurately, almost anything, as demonstrated in this charming new TVC out of Colenso BBDO.
Ford salutes our NZ Black fans
JWT has produced a new spot to leverage Ford New Zealand’s sponsorships of the All Blacks, BlackCaps and BlackSticks by celebrating the people who make our sporting success possible – the supporters.
Five films in one hour
One extreme athlete takes on five spectacular adventures in one hour in the new 5X1NZ web film for Tourism NZ, created by Whybin\TBWA Sydney.
Rad client, and a song from Wayne’s World
Foodstuffs and Colenso BBDO have introduced quirky new characters in latest New World campaign instalment. Last year, New World introduced their Fresh Experts with a suite of glossy infomercials, complete with awkward customer testimonials and flashbacks.
Carl’s Jr – the banned Paris Hilton ad
Yet another Carl’s Jr raunchy television ad featuring Paris Hilton has been banned in NZ by the Commercial Approvals Bureau – and thanks to the freedoms offered by the Internet, sites like this can screen it (above).
Nats debut at #4, Labour missing in action
All copies of the National Party Rowing TVC have been expunged from the net in the wake of the looming Eminem rip-off scandal – but that hasn’t stopped the ad from debuting on the latest TV Top 20. (Visitors to Youtube and www.mad-daily.com/nats-go-sporty-look – where Rowing has featured prominently – now get a blank screen when they click the link, along with the message: “This video does not exist.”)
Here comes the son
The Rock has produced four videos – called ‘billboards’ in TV parlance – to bookend each episode of the new season of Sons of Anarchy, which started last night on TV3. Two videos top and tail for the Morning Rumble breakfast show, and two for Jono & Ben’s drive show.
