AUCKLAND, Tuesday: The soaring cost of living is fuelling an education crisis for New Zealand children living in poverty. To coincide with the start of the new school year, KidsCan is launching its 2023 Back to School campaign with the aim to bring on board 450 new monthly donors to help not only feed but clothe a growing number of school children.
Through My Eyes, from FCB Aotearoa & Waka Kotahi
AUCKLAND, Monday: FCB Aotearoa, in partnership with Waka Kotahi NZ Transport Agency and MBM have launched their first piece of work – Through My Eyes – since the appointment of FCB as lead strategic creative agency and MBM as media agency in June 2022.
Studio Unlimited launches first Flicks brand campaign, solving the what-to-watch dilemma
AUCKLAND, Thursday: Homegrown cinema and streaming guide Flicks has been helping Kiwis find something good to watch for more than 15 years, and it’s celebrating its rising global popularity with its first-ever brand campaign.
DDB and Finch launch Correct The Internet to make sportswomen more visible
AUCKLAND, Monday: DDB Group Aotearoa and Finch are behind a global movement designed to highlight and correct the inconsistency of searchable facts that disadvantages sportswomen.
Charlie’s rebrands as Henry’s tonight to honour Kiwi legend via Special PR
AUCKLAND, Today: Drinks brand Charlie’s is changing its name to Henry’s – for today only – to celebrate rugby legend Sir Graham Henry at The Black Clash this evening.
Special Wellington rebrands Trade Me NZ
WELLINGTON, Today: With the help of Special Wellington, Trade Me has launched a brand platform that aims to inspire Kiwis to chase what they want – whether that’s a new home, hobby or job.
Publicis Foundation launches Working With Cancer to erase the stigma of cancer in the workplace
PARIS, Today: In a world where one in every two people will be diagnosed with cancer in their lifetime, the Publicis Foundation is launching a cross-industry coalition to erase the stigma of cancer in the workplace.
Frizzell, Reel Factory & Air NZ hit the sweet spot (updated)
SYDNEY, Today: Aussie agency Montoya and Reel Factory Auckland have created a Christmas brand ad, Not Quite Silent Night, for Air New Zealand – and it’s creating a stir in the AU trade press.
Long White launches new brand platform by asking ‘What do you do for a living?’

AUCKLAND, Wednesday: TBWA\NZ has launched RTD brand Long White’s new platform, This Is Our Time, with a launch film launch shot by Michael Hili of Finch.
New Chrome extension makes ethical brands easier to spot
AUCKLAND, Tuesday: Ponsonby creative indie agency has produced Find Fair, an ethical products Chrome extension launched by NZ non-profit outfit fair&good.