Category Archive

Saatchi & Saatchi has created a groundbreaking campaign for client Bay Audiology that uses the fusion of sound waves and animation in a totally new way. Saatchi’s production partners were Starcom, Flux and Liquid.

AUCKLAND, Today: Caltex NZ has debuted its new It’s a local thing positioning with a new campaign from J Walter Thompson and Yukfoo Animation.

Saatchi & Saatchi NZ has created a suite of three new 15 second tvcs for Toyota Hilux – uniquely droll Kiwi ads which have drawn on the ‘less is more’ communication style of a fair few of its drivers – to add to the launch campaign from October.

Grey Lynn-based creative agency Gunroom has launched a new tvc via CPD Films Ponsonby for Trustpower’s latest broadband and power bundle offer. 

A quirky ad campaign devised by Auckland agency Republik paired chef Al Brown with a CGI-created seal to promote Manuka-smoked salmon has paid dividends for Regal Marlborough King Salmon, with the campaign being officially recognised at the TVNZ NZ Marketing Awards.

AUCKLAND, Today: Creative agency Anthem has launched Yellow’s first above-the-line campaign since it rebranded, introducing Kiwis to Yellow’s Marketing Machine, described as “a comprehensive digital marketing offering of needs-based solutions, designed to help SMEs thrive”.

M+AD seldom runs campaigns produced offshore, but we’re pleased to make an exception for the global online suicide prevention Movember Foundation campaign Be a Man of More Words, out of Cummins&Partners Melbourne.

In response to a growing concern that New Zealanders aren’t taking preventative measures to look after their eye health, Specsavers has launched a new “clever, yet confronting”, eye heath awareness campaign, The Priceless Eyes Project, via Melbourne-based independent media & creative advertising agency Cummins&Partners.

FCB has launched VTNZ’s new We’re on your side brand platform with a series of tvcs featuring a new (anti) hero, Road Commander.