To inject a fresh energy into the home loan category, and get New Zealanders excited and feeling confident about progressing with every aspect of their home buying journey, WiTH Collective, Linked by Isobar, has worked with ASB to launch a new platform to help Kiwis “Own That Home”.
Kiwi ingenuity works for Bayleys
Bayleys Real Estate has launched a campaign that aims to celebrate the company’s reputation for teamwork and collaboration.
Old favourites still rule
Lotto jumped up to the top spot in June’s Colmar Brunton Top 10 TVCs poll, after missing out on the top 3 in May. Speights carries on as a Kiwi favourite only dropping one place to third from the previous month.
TBWA and Plaza tell stories about ANZ KiwSaver
TBWA has launched a new campaign to showcase the benefits of ANZ’s KiwiSaver scheme. “This is storytelling at its best, using charm, empathy and humour to communicate how this hardworking scheme can help people get on top of their money,” says TBWA ECD Christy Peacock.
Colenso & Primo celebrate brilliance of young Kiwis (updated)
Teenagers these days are part of one of the most innovative generations we’ve ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved – well, maybe not always.
Heme sweet heme
Auckland creative agency True has created a new charming new video to sell Kiwis on the groundbreaking moves the airline has taken (with Silicon Valley food tech start-up Impossible Foods) to give customers a taste of the future.
Augusto steers tourism campaign towards faces
Auckland creative & production agency Augusto has launched a new Tourism New Zealand global campaign, changing tack from 100% Pure, following TNZ’s recent announcement that it intends to incorporate people and culture into the NZ destination brand.
BC&F Dentsu reintroduces Chicken Tonight to the kids of today
“Everyone agrees that Chicken Tonight is a family favourite – It’s been that way since the 90s,” we are reminded by the PR people at BC&F Dentsu in a release this morning.
Colenso enlists NZ global star names for new brand platform
Colenso BBDO is launching Skinny’s new brand platform Get The Skinny, created in collaboration with PhD and Platform 29, which sets out to prove that Skinny will do anything to keep prices low and customers happy, by recruiting the world’s biggest names.
Special wins 100% Pure NZ
Special Group plans to continue the 100% 19-year Pure New Zealand campaign after Tourism New Zealand appointed the agency in a pitch last week.
