Despite his name sitting on shelves in supermarkets nationwide, and plastered over the front of over 40 cafes, Kiwis know very little about Robert Harris. Some people weren’t aware he was a real man, let alone an important figure in NZ’s coffee history.
Y&R/MBM urge Kiwis to ‘Wake up a Winner’ for TAB Football World Cup campaign
Following a record-breaking year for the TAB, when new customers grew by 21%, Y&R New and MBM, have released their latest campaign for the business, ahead of the Football World Cup 2018.
Electric Kiwi takes the mickey
Independent power company Electric Kiwi hits the small screen this Sunday 17 June with a new TVC that gently takes the mickey out of dubious benefits claimed in the power industry.
Newbies nail it (updated)
Three debutants claimed the top three spots this week Spark’s Father’s Day and Speight’s The Dance are genuine new arrivals, while No 3 sees the return of Nova’s catchy Rhyming Guy.
Shine switches on Genesis Energy IQ
Genesis has launched its latest innovation and brand campaign, produced alongside its agency, Shine Auckland. “This campaign demonstrates a true manifestation of Genesis’ new positioning – With you. For you. – that sees them put their customers at the heart of everything they do, collaborating with them to develop new innovations, tools and services, to help put them in control of their energy at home,” says Genesis group manager/brand & marketing Justine Fairlie.
Colenso & Mars cook up a dogustation menu
Mars NZ and Colenso BBDO are aiming to turn Dog World is turned into a culinary adventure in the new My Dog campaign.
Aids Foundation takes a new shot at HIV
A new campaign created by Sydney agency Frost*Collective is encouraging gay men to “drop their load” to end HIV transmission.
Global force refreshes coffee brand
Publicis Sydney/London and MediaCom NZ are part of a high-powered global agency team that produced and shot a new integrated campaign for Nescafé Gold as the coffee brand relaunches its richer tasting barista-style coffee across New Zealand.
Dramatics in the kitchen
Fisher & Paykel’s latest 30’ brand video, titled Kitchen Perfection, was made by Alt Group with the assistance of Brewery Films and Sherson Willis PR Auckland, and is part of a larger integrated campaign that will present a series of executions over the coming months.
DDB shoots 2degrees brand update
DDB is rolling out the next phase of its 2degrees Mobile 2degrees is rolling out the next phase of its new brand work – this time introducing a campaign around its business offering, as well as three new ads to its suite of creative.
