Ogilvy client Rebel Sport, with filmmaker Revolver, has shot another 90-second Rugby Fighter film to inspire New Zealanders to make the most of every day. As the blurb says: “We want to motivate time-poor Kiwis to side-step the couch and go outside to play – to push through the daily grind and always make time for sport.”
Softer Richie and yellow cars muscle up

Brits come downunder for new Curious bank shoot
Curious Films Auckland played key roles in the new campaign for British Lloyds Bank, Running of the Horses, filmed on the shores of New Zealand’s South Island, with a special focus on Dunedin.
Meridian issues electric challenge to Norway
For a country of roughly the same size and population as New Zealand, Norway sure has us licked on electric vehicles, Meridian Energy marketing head Melanie Lynn says.
Meet Keep NZ Beautiful’s Mama Nature
FCB and not-for-profit charity Keep New Zealand Beautiful have launched an anti-litter campaign, fronted by a new kind of Mother Nature – a no-nonsense Kiwi character known as ‘Mama Nature’.
Dine & Colenso create face time with furry friends (Updated)
Dine petfood has launched a new product backed by a global through-the-line campaign from Colenso BBDO, and a tvc shot by Robber’s Dog director Adam Stevens.
Vero back on TV via Big
A new campaign for Vero which went to air (also on digital) on Monday night, courtesy of Auckland indie creative agency Big Communications.
Saatchi launches Toyota Drive Happy Project (updated)
Toyota New Zealand has launched the Toyota Drive Happy Project which aims to transform the way New Zealanders buy and own a new car.
Lemonade stops the Weather Waffle with new Panasonic tvc
Jonny Brugh (What We Do in the Shadows) has swapped sexy vampires for a 90s ex-weather-man in the new Panasonic mockumentary launched today out of Grey Lynn brands agency Lemonade.
Sodastream adds fizz to April Fools Day
The PR Shop Auckland led the April Fools idiot charge at the weekend with a truly awful spot for client SodaStream, who used it to launch their new product, SodaSoak – a gadget which fizzes your bath water. Yeah, right!