Genesis has launched its latest innovation and brand campaign, produced alongside its agency, Shine Auckland. “This campaign demonstrates a true manifestation of Genesis’ new positioning – With you. For you. – that sees them put their customers at the heart of everything they do, collaborating with them to develop new innovations, tools and services, to help put them in control of their energy at home,” says Genesis group manager/brand & marketing Justine Fairlie.
Colenso & Mars cook up a dogustation menu
Mars NZ and Colenso BBDO are aiming to turn Dog World is turned into a culinary adventure in the new My Dog campaign.
Aids Foundation takes a new shot at HIV
A new campaign created by Sydney agency Frost*Collective is encouraging gay men to “drop their load” to end HIV transmission.
Global force refreshes coffee brand
Publicis Sydney/London and MediaCom NZ are part of a high-powered global agency team that produced and shot a new integrated campaign for Nescafé Gold as the coffee brand relaunches its richer tasting barista-style coffee across New Zealand.
Dramatics in the kitchen
Fisher & Paykel’s latest 30’ brand video, titled Kitchen Perfection, was made by Alt Group with the assistance of Brewery Films and Sherson Willis PR Auckland, and is part of a larger integrated campaign that will present a series of executions over the coming months.
DDB shoots 2degrees brand update
DDB is rolling out the next phase of its 2degrees Mobile 2degrees is rolling out the next phase of its new brand work – this time introducing a campaign around its business offering, as well as three new ads to its suite of creative.
Saatchi & Toyota score a brace
Lotto and Mercury Energy held on to 1st and 2nd spots from last month, says Colmar Brunton client executive Andy Strain introducing the latest Top 10.
Macca’s encourages Kiwi families to put their devices down
DDB has released a new McDonald’s brand ad Timeless, an intergenerational tale that challenges the 24/7 connectedness of modern life.
Gregor Nicholas time-travels with Nigella
Flying Fish director Gregor Nicholas has just returned from a time-travelling mission where he found Nigella Lawson outside a milk bar in 1954 witnessing the launch of the Whittaker’s Peanut Slab.
True, MBM, Sweet Shop help health society ‘Take Life Back’
Auckland indie True, with The Sweet Shop and media agency MBM have created a Southern Cross Health Society has launched a fresh brand platform, Take Life Back, urging Kiwis to reclaim “the things that are important to their health and wellbeing”.
