Vodafone Piggy Sue is back to the top of our May chart – just one year since she first made No 1. Next up this month is Novas Great Value Energy. “This is funny and people can relate to the chaos and ordeal the salesman is going through,” says our Top 10 compiler, Colmar Brunton’s Katrin Schulze.
Clemenger and Curious have produced three of NZ’s favourite ads this month – unprecedented in the three years of the Top 10. All three were for the NZ Transport Agency, according to the monthly survey that Colmar Brunton produces for M+AD readers.
This month it has been all about kids and ads that make them smile. And the NZTA (“People love how the ad brings the issue of drug driving to the point without being gruesome,” says the Colmar Brunton executive who compiled the data). “First place this month goes to Hyundai – Kiwis are completely under the spell of the girl in the ad … and the scenery!”
Our first Colmar Brunton/M+AD Top 10 of 2016 features almost wall-to-wall favourites from 2015. Lots of new ads debuted earlier this year, so there’s bound to be changes when these kick in over the next few weeks.
Greg Page’s Kiwibank Indepen-dance – surely one of the weirdest ads of the year – is enjoying a good run at the top of the Top 10, back in November at No 1 again. But the big event in November was the return (again) of a mighty NZ classic – Kevin Denholm’s Mitre 10 Sandpit, created in 2008!
After three months in the Top 10, Fish’s Kiwibank Independance has made it to No 1 – quite an achievement in a market saturated in creative excellence.
Lotto (#2) and Tower (#8) are still there – but their shine has dimmed since their stunning debut last month at No 1 and No 2. And old/new favourite Piggy Sue is back where it belongs, with Superfan Tim & Ritchie and a bunch of other regulars close behind.
Three brand-new ads have surged straight to the top this month – on debut! Lotto’s dramatic new spot Imagine has really moved the audiences, who have sent it directly to No 1.
Cute piglets and bunnies again dominate the July chart, and look set to run for quite a while. There are two debuts this week – O&M brings back the KFC Double Down, and DB Export’s remarkable Brewtroleum makes the chart just two weeks after it went on air.
Two small animals have stormed the chart this month – with Saatchi’s kunekune and O&M’s baby bunny winning the hearts of enough viewers to drive both ads into the top 3 on debut.
