A new study shows that marketers recognise the need to change their approach in response to consumer demands and technological change. In Australia and New Zealand three quarters of respondents agreed that the structure and design of their marketing organisation will need to change over the next three to five years.

We all know it’s tough out there for well-qualified young people trying to break into the communications business. Some, like Adnaan Narot, have even moved to a new city to find work. “I’ve just moved to Wellington from Auckland in the hope of getting a foot in at an agency down here,” he writes to M+AD. “I’m a fresh graduate [...]

Top honours – the Supreme Award – went to Chorus at last night’s TVNZ NZ Marketing Awards dinner in the Great Room at the Langham, together with their marketing partners Chameleon Partners, Waxeye, and Contagion for Gigatown, which also won the Technology and Utilities/Communications categories.

Just as M+AD went to press, we heard from the US that McDonald’s has met Burger King’s McWhopper proposal with the proverbial cold shoulder.

NZME presented the second PwC Herald Talk event at SKYCITY this morning, with some of the country’s top global business minds and business community connecting. 

Exponential Interactive has today released a whitepaper that discusses the significance of ‘engagement’ – and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted dollars.

APN Outdoor have announced a call for entry into what it promises will be “one of the most exciting creative showdowns of 2015”, Pixel361°. 

Sydney’s Joy Agency commissioned Cirkus to execute their creative concepts for H&R Block, a tax preparation company.