AUCKLAND, Today: The Hamilton-based digital marketing firm Unbound has once again proven its excellence by securing Google Premier Partner status for 2024. This achievement places them among the global elite and in the top 3% of Google Partner participants in New Zealand.
Egg-mented reality!
AUCKLAND, Friday: First he was the happy-go-lucky talking egg on the breakfast table. Now, Goldie is leading FARMER BROWN into new territory with an innovative augmented reality promotion.
Trade Me revives fashion with a green spin
AUCKLAND, Today: Trade Me has unveiled ‘Secondhand Spin’, a novel pop-up laundromat, in line with the findings of its latest Circular Economy Report. The report underlines the increasing popularity of secondhand shopping, with Special PR orchestrating a campaign to reflect this trend.
IMANZ names Kath Mitchell as new GM
AUCKLAND, Today: Independent Media Agencies New Zealand (IMANZ) has appointed Kath Mitchell as its first General Manager. She transitions to IMANZ after a significant tenure at TVNZ, recently holding the role of General Manager, Trade Marketing. Her background includes influential positions at Yellow, American Express, and Air New Zealand.
Run’s Hareta Tiraa-Passfield nominated for B&T 30 Under 30 Shortlist
AUCKLAND, Today: Creative agency Run Aotearoa proudly announces Hareta Tiraa-Passfield, an account manager, as a finalist in the esteemed B&T 30 Under 30 Awards 2024. Hareta represents Aotearoa New Zealand as the sole nominee in her category.
Voices of Hope launches Behind the Smile exhibition with Someday Studios
AUCKLAND, Today: Voices Of Hope and Someday Studios have launched Behind the Smile, an innovative audio-visual exhibition directed by Tom Gould. Featuring 11 Kiwis, it sheds light on their mental health journeys through art and storytelling.
Laser Clinics Group launches new brand identity and inspiring campaign
AUCKLAND, Yesterday: Laser Clinics Group has introduced a new global brand and unique campaign via Ogilvy Network ANZ, impacting markets in Australia, New Zealand, Canada, and the UK. The initiative transitions from standard to emotional marketing, showcasing The Science of Feeling Good.
DDB Group takes top honours as Agency of the Year – creativity at its core
AUCKLAND, Today: DDB Group Aotearoa has had an outstanding year, marked by significant achievements and a focus on delivering impactful creative ideas. Their efforts have culminated in receiving the Campaign Brief NZ Agency of the Year title.
Tracksuit lands $22M to revolutionise brand tracking
AUCKLAND, Yesterday: Tracksuit, a New Zealand-based startup known for creating exceptional brand trackers, has successfully raised $22 million NZD in a Series A funding round. The funding was led by Altos Ventures and Footwork, prominent Silicon Valley firms.
OOHMAA heralds innovative creativity with The Speccies Awards
AUCKLAND, Today: Out of Home in Aotearoa has seen significant evolution, largely due to advancements in technology, the development and expansion of world-class digital advertising assets, and the rapid adoption of programmatic digital Out of Home.
