TikTok hits 955.3 million users

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BEIJING, Today: TikTok is expected to reach 955.3 million users worldwide by 2025, increasing from the current 834.3 million users in 2023 – marking an increase of 121 million users.

Zoomers are fans of posters

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AUCKLAND, Thursday: Around the world, researchers are noticing that Gen Z pays more attention to out-of-home media than digital ads – 84% versus 56% in one study.