AUCKLAND, Tuesday: Colenso BBDO has promoted creative Haylie Craig to the role of CD “after a string of standout campaigns and high-profile awards”.
The More FM Breakfast Club – now with more Ego!
AUCKLAND, Today: MediaWorks’ morning radio show The Breakfast Club on More FM has welcomed their new co-host with a tongue-and-cheek campaign this week. Creative was in-house.
DDB harnesses the feeling of faster with VW Golf GTI
AUCKLAND, Monday: DDB Aotearoa and Volkswagen have launched an emotive campaign, reminding Kiwis how it feels to drive the original hot hatchback – Golf GTI.
Daylight bolsters digital team and announces managing partner appointment
AUCKLAND, Monday: Morningside-based full-service agency Daylight has welcomed back two wāhine from maternity leave this month as it continues to grow its technology and client service offering.
MetroEXP unveils Wendy’s Limited Edition Hot Honey Range
AUCKLAND, Monday: Westhaven-based design agency MetroEXP has unveiled Sticky Situations – a new Wendy’s campaign, touting its “deliciously sweet and spicy, limited-time” Hot Honey Burger range via an integrated campaign.
Steve Hansen and Gareth Rice join Special as CD and ACD
AUCKLAND, Today: Special has supercharged its creative stocks, adding Steve Hansen and Gareth Rice, to its ranks as creative director and associate creative director, respectively.
MediaWorks ceo to step down
AUCKLAND, Today: MediaWorks has confirmed that ceo Cam Wallace will step down, leaving in the coming weeks. Wallace will start a “new role” in the middle of the year.
Balter Brewers taps into real beer lovers market
AUCKLAND, Today: Queensland beer-maker Balter Brewers has released a new campaign titled We Love Good Beer developed in collaboration with Deloitte Digital Creative NZ, featuring the types of people usually relegated to playing the extras.
Kmart launches first end to end living campaign since brand relaunch – via UMNZ
AUCKLAND, Friday: Kmart has unveiled its latest February Living range, rolling out a fully integrated campaign with the aim to allow their customers to create inspiring spaces with effortless style. UM are the media buying agency and paid activity ran for three weeks, finishing Wednesday 22nd.
Special PR launched Trade Me’s first second-hand biddable fashion show
AUCKLAND, Friday: Trade Me has launched and hosted Aotearoa’s “first-ever entirely second-hand biddable fashion show, Everyday Runway, via Special PR.
