On top for the first time this month is Lotto Mum’s Wish – out of the DDB/The Sweet Shop Imagine series, launched in July. “This,” says Colmar Brunton group account director Annikki Delacey (who supplies our monthly list), “is not surprising as it is a highly emotional ad with great creative qualities.”
The case against an NZME-Fairfax merger (Updated)
New Zealand’s news media is already more concentrated in its ownership than many comparable countries even before the proposed merger between NZME and Fairfax’s New Zealand news assets, says a paper commissioned by the Commerce Commission from two UK-based specialists on media diversity.
Val Morgan fires up DART
Val Morgan Outdoor has unveiled DART 2.0 out-of-home audience measurement system – and labelled it “Australia and New Zealand’s most intelligent OOH system”.
MDS Ad students finish year with a Google takeover
After a final round of judging the shortlist for Google Student Axis is out, and all four finalist places have been taken out by MDS teams. Congratulations to Jacob Newton, Connyr Agita, Gal Stern, Jinah Song, Merino Mariner, Hamish Cullen, Lauren Day and Nathaniel Ong.
Special triggers 200 million MB data treasure hunt
Special Group has created the 2degrees Data Hunt a competition to help client 2Degrees boost sign-ups. At stake is a huge stash of 200 million megabytes of free data, which has been planted all over New Zealand as part of the competition – all you have to do is find it!
Arrivals & Departures: O&M taps UK exec
Ogilvy Auckland has appointed Angela Bird as group delivery director. She’s a production expert who’s ex Publicis UK.
Adblocking losing traction?
Ad-blocking penetration globally will slow down in 2017, according to a prediction from Tom Kershaw, the chief product & engineering officer at the Rubicon Project in New York.
Meet Y&R’s tough-talking Tooth Fairy
Y&R and The Sweet Shop have created a big, gruff, scary tooth fairy to help the New Zealand Health Promotion Agency hard-sell the importance of oral care for kids’ teeth.
APN Outdoor taps DDB’s Pixel361º team
AUCKLAND: APN Outdoor, in conjunction with its charity partner Child Cancer Foundation, has tapped DDB’s Kat Tadaki & Kieran Beck as their 2016 Pixel361° winners.
Omnicom crowned Holding Company of the Year
Paris, November 25. – Omnicom is the Epica Awards Holding Company of the Year. Omnicom’s agencies – TBWA, DDB and BBDO – won a combined total of 82 awards during the 30th edition of the Epica Awards. It was a gratifying result for Omnicom after a battle between DDB, BBDO and Leo Burnett for the Network of the Year title, […]
