Richard Spencer, the Sydney-based head of digital at leading APAC media intelligence company Isentia, penned this opinion piece for M+AD, about Facebook Live: Live video is a powerful way for marketers to interact with their audience. It is well and truly on the rise; by 2020, it is estimated that 75% of the world’s mobile traffic will be video.
Easy Listening comes to Russell
NZME has launched its easy-listening radio brand Coast in Russell on 89.6FM. Group director – entertainment Dean Buchanan says the Coast team is thrilled. “Coast plays the music people love to sing along to – it’s the perfect companion for any time of the day, whether you’re driving to work, pottering around the house or going for a walk.
Arrivals & Departures: Carat lures Alex Lawson from ZO
Carat NZ has this morning announced the appointment of Alex Lawson to the role of Group Business Director. Lawson joins Carat from ZenithOptimedia where he was Group Business Director; he has also held roles at APN News & Media, Mediaedge and MediaCom. Well regarded in the industry, he was a 2015 finalist for Campaign APAC’s Account Person of the Year.
NZ shines in Samsung’s Olympics Anthem
Leo Burnett Chicago and Sydney are behind the latest TV and digital campaign promoting both the Samsung Galaxy S7 Edge and the Rio Olympics with a mash-up of national anthems to form what’s been called a song of international unity.
McDonald’s NZ hits the headlines with promo that went wrong
McDonald’s New Zealand has pulled its Make Burger History website after being flooded with offensive and inappropriate creations. The failed design and name-your-burger promo has made headlines after it was hijacked by pranksters.
Arrivals & Departures: O&M gets a leg rope on Glenn Wood
Veteran copywriter, published author and awarded creative Glenn Wood has joined Ogilvy & Mather full time in the role of Creative Director, following a recent freelance role with the agency.
Arrivals & Departures: QMS taps Steve Simpson
Following business growth and expansion, QMS Media NZ says it is pleased to announce the promotion of Steve Simpson to the newly created position of Agency Sales Director.
No static in latest radio surveys
The Edge, Newstalk ZB, More, and Breeze are the top four networks to emerge from the GfK national radio survey, released yesterday. One of the brighter spots on the radio dial these days is Radio Live, but its listenership showed only a small upward movement, and MediaWorks will be disappointed.
Blind Vodafone stuntman in hi-octane feat
FCB helped Vodafone pull off one of its more innovative marketing activations with a high- risk stunt featuring Kiwi drift car ace Mad Mike Whiddett, and the company’s own 4G network director Tony Baird.
Creative epicentre of Europe could shift
Gloom, hope and confusion in equal measure when the US-based Midas Awards polled its international network of agency and industry creatives for their views on how Britain’s historic exit from the European Union might impact the ad world.
