Auckland-based OneDesign has developed a new logo for MediaWorks. “The process was collaborative, and took place across the business,” says MediaWorks comms chief Charlotte McLauchlan.
Beer giant taps Colenso, sidelines Saatchi
Tui has reshaped its ad agency roster model, appointing Colenso BBDO to a new Tui brand creative project, sidelining incumbent Saatchi & Saatchi, which DB Breweries’ Simon Smith says will “remain an incumbent DB agency”.
Framing 2016
Graham Christie, the CCO/partner of Auckland-based APAC-wide mobile marketing company Big Mobile Group, has released the company’s latest Mobile Hub report – containing analyses of the figures that frame 2016 and beyond for mobile across APAC:
Cannes unveils major category upgrades
The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions.
David Bowie – the TVCs
It is with much sorrow that M+AD notes the passing of rock’n’roll pathfinder David Bowie (in London, of cancer, aged just 69). Throughout his career, Bowie made a number of TV ads – including work for Pepsi, Nestle and Louis Vuitton (that’s his 2013 Louis Vuitton ad, above).
oOh!media expands
oOh!media says it has secured further long term contracts with shopping centre owners of key retail locations in New Zealand – including Nelson, Tauranga, Christchurch and Auckland – boosting its offering to a total of 30 centres.
Fairfax sells six titles – to staffers
Fairfax Media has sold six of its national magazines as it continues restructuring to focus on core audiences and subject areas, according to Stuff.co.nz.
Devo – the book
You know it’s been a fairly quiet start to the new year when there’s only a few items good enough to make the first issue of M+AD in 2016.
Global giant buys ad2one in NZ & Australia
Auckland-based digital sales house Ad2one has been purchased by Gravity4 – a US headquartered global company that describes itself as “the world’s first high-frequency marketing cloud”. Gravity4 also made its intentions clear in this part of the world by buying Ad2One Australia.
Call for entries
After a revamp of categories for the 2015 NZ Radio Awards has announced its 2016 call for entries – with just one change: The addition of a new category – Best Promotion.
