Facebook has updated its Branded Content policy so publishers and influencers with verified Pages can collaborate with marketers to share branded content on Facebook through ads or organic posts.
#smcakl focus on binge watching
The Auckland Social Media Club will turn the spotlight on the way we consume video entertainment when it meets at the Vodafone building in Quay St on Wednesday 20 April (6-8pm).
Dog tale wags for kids
Colenso BBDO, Pedigree, and the Auckland Council animal management team have launched A Dog’s Story, an interactive adventure for children and their parents to learn dog safety together.
Finalists Friday, tickets on sale now
The Beacon Awards are in the spotlight this week, with tickets going on sale yesterday – and the finalists due to be announced by CAANZ this Friday (watch this space).
Wellington rolls out The Weather offensive
Wellington City has put a remarkable spin on the city’s image for crap weather – by creating a campaign selling the place as the ultimate winter urban destination.
Like father like daughter
Harriett Maire, daughter of the illustrious Renaud Maire (DOP) – and filmmaking intern at the “not quite nearly as illustrious Film Construction” (their words – not ours!) – has been named the MediaWorks Television & Screen Production Graduate of the Year award for AUT University.
Social media networks = productive employees
Belinda Armstrong, Sydney-based HR director of media intelligence outfit Isentia, offers simple tips to use social media for more than just marketing: Recent studies show digital connectivity appears to boost metrics like productivity and retention. The same studies found the ‘ultra-social set’ – those who regularly used more than five social networks – demonstrated higher sales in less time than their colleagues.
Y&R on fire in NYC
Y&R Auckland & Wellington blitzed the NZ field at the fourth round of One Show finalists in New York, picking up four finalist spots (two in Branded Entertainment; two in PR). The only other NZ agencies through were DDB (in Branded Entertainment) and FCB (in Radio).
Spark PHD shines in Rome
Spark PHD has made the finals at Festival of Media in Rome – the only Kiwi agency through to the shortlist “in a sea of excellence from around the world,” as ceo Louise Bond put it so eloquently.
Scott Whybin resigns from Whybin\TBWA
Scott Whybin, the chairman, regional creative director and founder of WhybinTBWA Sydney, Melbourne and Auckland has resigned from the network that bears his name, and announced plans to launch a new agency.
