AUCKLAND, Yesterday: “The whole point of marketing is explaining to a consumer why a product is worth paying more for,” writes Paul Catmur in his latest Herald on Sunday column.
Turning brands into beacons
HAMILTON, Friday: Designwell Studio last night launched (at their studio in Hamilton) a sister brand, Daymark – a strategic branding studio “obsessed with creating unforgettable identities”.
One Plus One adds Two
AUCKLAND, Today: Independent Parnell agency One Plus One Communications has this month welcomed two new hires to its team. Magenta Boyd and Elysha Taylor have joined the consultancy.
The Beat Generation
AUCKLAND, Today: Colenso BBDO has launched an AMI campaign with a film that “celebrates our things and the life they enable”.
Decades of poetry on Phantom posters around the globe
AUCKLAND, Today: In the run-up to Phantom Billstickers National Poetry Day (Friday 26 August), Phantom took a wider look at the way poetry lives on posters.
Young Guns ticks Amanda Gaskin for jury duty
NEW YORK, Wednesday: The One Club for Creativity has appointed Amanda Gaskin – CD at Northcote-based design agency Seachange – to its global jury for Young Guns 20 (celebrating creative professionals age 30 or younger).
Lumo establishes foothold in Australia
AUCKLAND, Wednesday: Lumo Digital Outdoor has expanded its presence across the ditch, joining the Alliance Outdoor Media Group as its first New Zealand-based media owner.
Rainger & Rolfe onsite for the Construction Sector Accord
AUCKLAND, Today: When the Construction Sector Accord wanted to promote core values and boost membership, inspiring stories about innovation, diversity, sustainability and the Māori construction economy quickly emerged.
The Monkeys launch ASB Level Up (updated)
AUCKLAND, Today: The Monkeys Aotearoa has launched a new campaign for ASB helping 18 to 24-year-olds better navigate a world of financial possibilities.
Clemenger Group bolsters leadership team
AUCKLAND, Today: Clemenger Group NZ has announced the appointment of Melissa Anderson to the newly created role of chief human resources officer.
