AUCKLAND, Today: Discovery is directly targeting ad agencies and their clients with tailored competitions – attached to upmarket prizes – to celebrate the launch of its two new free-to-air channels, Eden and Rush.
Sixth Sense
AUCKLAND, Today: Proximity NZ has continued to strengthen its multidisciplinary offering with six new hires across the agency.
Something to Shout about
AUCKLAND, Today Ponsonby-based outdoor company Shout has secured exclusive sales and marketing arrangements with digital billboard companies Vast Media and Globox.
True leans into brand experience with new CD
AUCKLAND, Today: Independent creative agency True has stepped up its brand experience and design offering with the return of Matt Heays as True Creative Director and agency partner.
DDB brings back The Warehouse Red Rabbit
AUCKLAND, Today: With Easter just around the corner, The Warehouse’s iconic Red Rabbit has reappeared. But this time, with a difference.
Lexus partners up with Lloyd Burr Live
AUCKLAND, Today: MediaWorks – with a little help from Starcom – has secured Lexus as the foundation sponsor of Today FM’s drive show, Lloyd Burr Live.
Senior marketer Shannon Watts joins Samsung NZ
AUCKLAND, Monday: Samsung NZ has appointed Shannon Watts as group marketing director to head up a newly structured marketing team.
Up and Out
AUCKLAND, Today: State-owned commercially funded broadcaster TVNZ has become the first brand to run a roadside programmatic campaign across JCDecaux NZ’s roadside digital large format network.
Globox marketing takes a leap
HAMILTON, Today: The Waikato-based Globox digital out-of-home network has promoted digital marketing director Kelly Walsh to marketing director.
The Warehouse and TBWA celebrate the small spenders
AUCKLAND, Monday: TBWA\NZ and The Warehouse have launched a new value platform Hey, Small Spender. It revisits Where Everyone Gets a Bargain through the lens of celebrating small spenders, “who love the feeling of finding stylish, great quality products at a fraction of the cost”.
