MSIX calls for kiwi entries 

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The MSIX Conference and Awards are back giving attendees the chance to spend a day with those leading the charge in the practice of marketing science. MSIX (Marketing Science Ideas Xchange) has become Australasia’s leading conference exploring the marketing and behavioural sciences, and how they are applied by businesses.

DDB wins Pump and L&P business

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Two iconic Kiwi brands — one, New Zealand’s most loved bottled water, the other, the quintessential New Zealand soft drink have been added to DDB’s stable. Both Pump and L&P used to be handled by Saatchi & Saatchi.

Auckland’s MDS sweeps student design competition

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Auckland’s Media Design School has taken the major honours at this year’s Student News Media competition. Stan Lee and Aiken Hutcheson have won with what the judges described as a cheeky, real-life promotion concept for JUCY camper vans. MDS students won all three categories this year.

Tears in Saatchi’s new campaign for hearing loss 

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Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the moment when someone realises the importance of doing something about their loss of hearing – not just for themselves but for their family. Using hidden cameras, Saatchi secretly filmed two people as they were having a hearing test and their reactions as they heard a message from their kids.

Tenfold turns PVC piping into a marketing winner

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The corks must have been popping at Tenfold Creative last week as they went home with top honours from the 2016 TVNZ NZ Marketing Awards for their work with Marley New Zealand. Tenfold took the Supreme Award with its marketing initiative Flexible Conduit Repositioning for Marley, which also won the B2B Category award and was a finalist in the Marketing Leadership category.