Parnell-based engagement agency Campbell + Co has added Skinny Mobile to its portfolio, along with Container Door, St Marks Developments Limited and Auckland Art Fair.
Programmatic shop opens for business
GroupM (MediaCom, Mindshare, MEC and maxus) has launched Xaxis global programmatic media and technology platform into New Zealand. “This expansion will provide marketers across the Tasman with the full suite of Xaxis’ audience buying solutions,” said Australia-based managing director Esther Carlsen, who will oversee the new Auckland branch (as yet, no people on the ground here).
Christian festival ads sit on the fence
New kid on the Christian music event block, Festival One, is working with Onehunga-based interactive event fencing company Adfence to roll out a range of interactive marketing opportunities to connect consumer brands to the thousands of teenagers, young adults and families expected to attend the four-day festival.
Getty & WeTransfer get closer
iStock by Getty Images, which offers millions of high-quality stock images at affordable prices, is the first partner at the launch of WeTransfer’s new API, enabling iStock users to easily transfer purchased files, no matter the size, without ever having to leave the site.
Nando’s NZ agency spruiks new Queen St flagship
Nando’s has opened its flagship restaurant at 360 Queen St, a move the company says adds impetus to its current marketing strategy.
Oz as close as it gets
Little joy for NZ at New York financial advertising show, the Midas Awards. R/GA Sydney, however, won two golds for ANZ Bank’s Novak Djokovic TVC #RallyForGood, and MercerBell Sydney picked up one Gold for ASX FlexClear.
Perils of Perception – the 10 issues Kiwis get wrong
The perceptions of New Zealanders on a number of issues – everything from obesity to immigration – are wrong, according to the latest Ipsos Perils of Perception survey.
True wins Newspaper Ad of the Month
True has won November’s Newspaper Ad of the Month for Air NZ This ad has far too many words. Judges Matt Shirtcliffe (Shirtcliffe & Co), James Conner (DDB) and Christie Cooper (DDB) agreed it was “smart and insightful use of the medium”.
New site targets mature Kiwis
Over60 – a new online destination for people aged over 60 – has launched in New Zealand. “The country’s newest online community is an exciting, informative lifestyle site and social network for the more mature demographic,” says editor Alexandra O’Brien.
Cracking video creative in a digital world
New research sheds light on how brands can get the best out of video in a digital world where multi-screen users a less receptive to advertising than on traditional TV. Colmar Brunton and parent company Millward Brown have joined forces to produce AdReaction Video Creative in a Digital World, which delivers insights into video viewing behaviour in New Zealand and around the world.
