For the second year in a row, the global Samsung team has chosen to film its global TV campaign in New Zealand.
Q+A with Nathan Price
Kiwi director Nathan Price has just shot a TVC for Samsung’s new curved UHD TV – the second time the manufacturer chose NZ and a NZ director for a global shoot (see preceding story). Samsung NZ took the opportunity to do an in-depth interview:
The cat herderer
Assignment Group and Robber’s Dog director Adam Stevens teamed up to prove that nothing is impossible for a dog that eats TUX. Even herding cats …
Entry call goes live today
CAANZ has issued its entry call for Effie 2014, with a deadline of Tuesday 5 August (4pm), and a 48-hour extended deadline.
Musical chairs at Saatchi Sydney and DDB NZ
Saatchi & Saatchi has announced the appointment of Mike Spirkovski as ECD of its Sydney office, filling the vacancy left by Damon Stapleton when he defected to a CCO role at DDB Auckland.
Inaugural social media awards entry call
Nominations for the inaugural #SMCAKL Awards are now open – but you’ll need to get your skates on – the lead times are very short.
Murdoch: Print ain’t finished yet
Newspaper mogul Lachlan Murdoch was in a combative frame of mind when he spoke at the Mumbrella360 Marketing & Media Conference yesterday in Sydney, criticising his “crazy” competitors and vowing to lead the fight on behalf of print.
DDB client reinvents texting one word at a time
Sky Television is partnering with text streaming technology Spritz, and is working with DDB to share the new experience with Kiwis.
Twenty shoots close encounters with UFOs
A ‘UFO’ spotted flying over Auckland skies last week was part of an out-there campaign to announce the arrival of online energy retailer Energy Online into the market. And the timing played into the hands of Auckland agency Twenty – their promo came just a week after wide publicity about a ‘real’ UFO sighting in Queenstown.
How strong brands make more money
Why do consumers pay a premium price for a brand? Colmar Brunton’s latest Thought Leadership release points to the answer:
They pay a premium price (says the release) because they find the brand to be meaningfully different from the alternatives.
