Clemenger BBDO Wellington and Finch Auckland have won Gold at the Clio Awards in New York. Clemenger’s came for NZTA Mistakes in the Film category; Finch’s was for the same spot – in the Film Technique category.
The Rock has produced four videos – called ‘billboards’ in TV parlance – to bookend each episode of the new season of Sons of Anarchy, which started last night on TV3. Two videos top and tail for the Morning Rumble breakfast show, and two for Jono & Ben’s drive show.
One of the big auction prizes got through Botab without a taker, so the Euro Chef’s Table is still very much available. “We’re calling upon you now,” says CAANZ communications executive Nicky Monera. “The highest bid received by 5pm this Friday is in for an amazing night.”
NZ premium outdoor apparel brand Icebreaker has appointed DDB to its business, after a credentials presentation. There was no incumbent (although .99 did work for Icebreaker a year ago).
Clemenger Group executive chairman Robert Morgan has today announced management changes in Sydney and Wellington. Andrew Holt, currently managing director of Clemenger BBDO Wellington, will move to Sydney to take on the new position of managing director of Clemenger BBDO Sydney. Replacing Andrew Holt in Wellington will be Livia Esterhazy, currently managing director of Assignment Group in Wellington.
NZX-listed mobile advertising company Snakk Media has launched Represent Media, a new wholly-owned subsidiary which sells advertising space for premium publisher titles appearing on mobile apps and websites.
The sun rises, birds sing, a rooster crows … and lawnmowers roar. FCB’s vision of a perfect start to a Mitre 10 weekend is brought to viewers via a sharply edited TVC out of Thick As Thieves. It’s 30s long, it’s running now, and it’s called Take Ownership of the Weekend – the Morning Chorus.
Destinations magazine has a new owner. Landscape architect/travel fanatic Stephen Brown has just bought the 18-year-old title from founder Bruce Laybourne, and last week tapped Mayor Len Brown to launch it in Auckland. Stephen Brown says his intention is to “represent a new breed of travel magazine in both print and digital”.
A cutting-edge campaign by OMD for Frucor’s Pepsi has taken out a Yahoo New Zealand Digital Strategy Award. With the Kiwi teenager at the forefront of its strategy, OMD developed a customised site within Yahoo Entertainment as a digital hub for teens. It brought together content from ambassadors, Yahoo globally and social media, and hosted three Pepsi parties during the year – created by teens, for teens, and with teens.
Destination Rotorua’s new series of TVCs was shot mainly in … Auckland. “We wanted to take a different slant on the conversation we are have with Aucklanders, and create something different from what people would expect,” says Destination Rotorua Marketing general manager Oscar Nathan said.