An enticing opportunity to taste Penfolds finest wine at 35,000 feet was the premise of Sugar & Partners’ Cellar Door Flight campaign, launched in September for long-term client partner South Australia Tourism Commission.
Agency pulls Black Friday stunt

Grey Lynn-based digital marketing agency Done by Friday has changed its name – for today only – to Done by Friday the 13th in an admirably opportunistic self-marketing strike.
Arrivals & Departures: Saatchi & Saatchi star returns as digital CD
Saatchi & Saatchi New Zealand has announced the return of Kiwi Shaun O’Connor to its fold, where he started his advertising career a decade ago.
Nutty election is fertile ground for national food business
Indie Hamilton ad agency Bettle & Associates has this week launched a Vote Nuts campaign for Prolife, one of NZ’s largest privately owned food business, delivering over $200 million in sales annually through its Alison’s Pantry and Mother Earth brands.
Newspapers, TV, outdoor, digital media on menu for visiting academic

The Comms Council has set up an afternoon session for later this month with Aussie marketing commentator Mark Ritson in Auckland – “a must-see event for 2017”, the CC flyer reckons.
Arrivals & Departures: Yellow promotes sales leader
Russell Fisher has been appointed the executive chief of sales for Yellow, a key role in the company as it pivots to become New Zealand’s largest digital marketing agency for SMEs.
Brand promo windows open at Farmers Santa Parade

A new opportunity for brand and sponsorship managers to directly access a large pool of household shoppers and their families ahead of Christmas this year, in a positive feelgood environment at a high-profile family event, has arisen with the 84th Farmers Santa Parade on Sunday 26 November.
Carat wins L’Oréal media in Trans-Tasman pitch
Following a trans-Tasman competitive pitch process, Carat Australia has retained the media planning responsibilities for beauty giant, L’Oréal, with the agency’s remit now also expanded to include New Zealand (where FCB was the incumbent).
Ad students create film promo for Les Mills Fight Night
For the third consecutive year AdSchool students, working with production company Chillbox, have created a film to help raise donations for the Les Mills Fight Night appeal for Curekids.
Arrivals & Departures: FCB MD departs for Wellington
FCB managing director Fleur Head has resigned from the agency to return to her hometown of Wellington, according to a report in StopPress.




