Cosmopolitan Australia is the theme of a new lamb commercial screening across the Tasman. In one 90 second pan, the commercial features a raft of migrants, two gay dads and a transgender comedian and ends with them all enjoying a barbeque on a grassy cliff top overlooking the ocean.
Agency misfits – and how to handle them
“Whenever I go to America I always feel like I am in a giant sitcom – everything is familiar … a type of television déjà vu,” says DDB NZ chief creative officer Damon Stapleton in a blog he wrote about a trip to the US and how agencies can best handle the misfits who need the space to create.
Epica 2016 presents Europe’s finest
The Epica organisation has announced the full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam from 9.30am to 5pm on Thursday 17 November.
Gatorade marketing is after brand love not art
Forget art, PepsiCo sports drink Gatorade makes driving “brand love” one of the core goals behind its marketing communications.
Toby Talbot returns for Škoda
With Toby Talbot and Finch at the helm, Skoda’s latest TV campaign deconstructs the cliches played out in car ads telling customers to look beyond the hyperbole at what they are actually buying. The new campaign from DDB Sydney targets ‘Those who buy the car, not the ad’ and features a family of four driving a Skoda Octavia down picturesque, deserted NZ roads to sombre orchestral music.
Kiwi humour a surefire winner
Just one debut this month – FCB’s Mercury Energy rebrand (at #10). No 1 is Kevin Denholm’s Sandpit – clearly the most popular NZ TVC in years.
Colenso, Y&R in the running for Clio Grands
Clio has announced the Gold, Silver and Bronze winners for the 2016 Clio Awards ahead of the presentation night later this month in New York. New Zealand has scored one Gold Statue and two Silver.
FCB gets Westpac business
Westpac has named FCB Media as its new media agency partner, effective from the start of next month. Head of Media Client Service at FCB Media, Simon Teagle, says there was a good chemistry between the agency and the bank from early on in what he called a competitive pitch process.
Noel Leeming continues to tell real customer stories with new TVC
Noel Leeming and FCB mined real customer stories for the retailer’s latest series of commercials which started playing on our screens this week. It’s the third in the series featuring customer stories as told by the customer.
Lotto’s re-branding works for kiwi consumers
Whittaker’s has increased its lead as New Zealand’s most-loved brand but there are some big movers in this year’s top 20 with Lotto making huge strides and arch-rival Cadbury closing the gap. Colmar Brunton’s 2016 Brands I Love has Cadbury coming from outside the top 10 last year into the top five behind perennial top four – Whittaker’s, All Blacks, Air New Zealand and Tip Top.
