Category Archive

AA Smartfuel’s petrol is cheap – and sometimes free. That’s the key message from AA Smartfuel’s new nationwide campaign, delivered through likeable taxi driver Edward, in a documentary-style approach that provides narrative through the eyes of a typical New Zealander.

Clemenger BBDO’s never-ending run of outstanding NZTA road safety ads continues unabated with Limits, a cautionary tale that mines similar drink-driving territory to Mistakes.

Clemenger BBDO and Robber’s Dog have shot a TV campaign to introduce the new Mitsubishi Triton. As one might surmise from the campaign title, You Can Bet On it, this ad’s focus is the Triton’s reliability and its 10-year warranty.

Work Communications and Kia Motors have released the first of a series of new 30-second TVCs for the new Sorento SUV.

DDB NZ and Barnes Catmur & Friends both won Gold at the APAC Effie Awards in Singapore on Friday – and DDB got a nose out in front with a third in the Agency of the Year category. DDB and Barnes Catmur also scored two Silvers, followed by Y&R and Clemenger BBDO Wellington with one Silver apiece.

Colenso BBDO and Curious Film have unveiled Monteith’s new campaign with a TVC which went to air on Sunday – the first part of an integrated campaign set to rollout over the next few months.

Buenos Aires is Air NZ’s latest destination target for Aussie travellers – and the new direction gives the airline’s advertising a somewhat more exotic look than we are used to.

NZ agencies have eight entries through to shortlists after The One Show released the second round of finalists in social media, UX/UI, print & outdoor. Colenso has three of the eight, DDB two, and Y&R, Ogilvy & Mather and Special Group has one each.

Five NZ entries – four of them from OMD – have been named as finalists in the International Festival of Media in London. PHDiQ Auckland also made the cut.