AUCKLAND, Today: Global clothing store chain Superdry (NZ branch in Queen St, Auckland) has launched the first TikTok campaign in New Zealand – via NZ-based influencer agency and TikTok specialists Born Bred Talent – to launch their AW20 collection and celebrate NZ Music Month with the release of NZ hip-hop duo eleven7four’s major debut single.
Keeping the Faith
AUCKLAND, Today: Sky Sport, through DDB NZ, has released two new TV-led campaigns as Kiwis prepare to welcome live sports back into their living rooms.
Perfect Imperfect
AUCKLAND, Wednesday: TBWA has put a spotlight on the 400-strong 2degrees call-centre crew in the latest iteration of its #togetherwecam campaign, which encourages Kiwis to share how they’ve been keeping in touch virtually during alert levels 4 & 3.
Ring of Fire
AUCKLAND, Tuesday: FCB and Fire & Emergency NZ have partnered with celebrity chef Josh Emett to remind Kiwis that unattended cooking is the main cause of house fires in New Zealand.
Inside Out
AUCKLAND, Today: Just a few years shy of its 100th anniversary, NZ health & wellness brand Red Seal – with long-time agency partners Studio Nash and MBM, alongside Film Construction – has launched the first part of its new global brand positioning Incredible Inside with a two-tiered campaign that was briefed, concepted, produced and filmed entirely within lockdown.
Timely Banger
AUCKLAND, Today: Mark Morrison’s hit Return of the Mack has this week become a celebratory anthem as Macca’s golden arches flicker back on for business.
Nobody Home
WELLINGTON, Tuesday: The NZ Government’s new spot for Covid-19 communication reminds Kiwis that “we’re in this together, and the stronger we are today, the sooner we will welcome tomorrow”.
Warrior to Warrior
AUCKLAND, Today: With the recent Covid-19 pandemic highlighting the importance of NZ’s essential services warriors, Augusto worked with Wendy’s on a proactive TV & online campaign to allow the Warriors players who are currently in lockdown to send their thanks to those working on the frontline.
Window on Hope
AUCKLAND, Today: The Warehouse, through DDB NZ, have this morning released a new campaign, Teddy. Warehouse marketing GM Anna Lawrence said: “Teddy speaks to the highly popular New Zealand Bear Hunt phenomenon allowing Kiwis of all ages to spread joy and connectedness from their windowsill.
