Category Archive

MELBOURNE, Yesterday: NZ winery Squealing Pig has launched a quirky new via J Walter Thompson Australia. Under the direction of Glue Society’s Pete Baker (based in Wellington) five films have been created – one for each of the little pigs that feature on the Squealing Pig label.

AUCKLAND, Yesterday: After several months on Netflix’s Emmy-nominated series Chef’s Table in London, Delhi and LA, Finch’s Zia Mandviwalla has returned to Australia with the “beautifully emotive” Street Smart tvc for Holden (created by Special Group).

AUCKLAND, Yesterday: TVNZ production outfit Blacksand, with Ikon and Coca-Cola Oceania have shot Character Required – a series of Schweppes tvcs fronted by star actor Kiwi Robbie Magasiva (currently appearing in Wentworth).

In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’. 

AUCKLAND, Today: In 2017 Tower Insurance launched their brand platform What The World Does, We Undo. The work has been recognised as a finalist within the hotly contested consumer services category at The Effies.

AUCKLAND, Wednesday: NZ’s Pedigree Petfood – working with Colenso BBDO, Finch, and BBDO New York – has created a festive holiday for … dogs, and a campaign to celebrate it.

AUCKLAND, Tuesday: Air New Zealand’s has launched its homegrown safety video It’s Kiwi Safety to a mixed reception. Feedback – especially on the Aussie sites – was mixed. To put it mildly.

AUCKLAND, Today: Following the announcement earlier this year that DDB would be leading creative work across NZ Steel’s portfolio of brands, Colorsteel has this week launched new branding and a new brand campaign, led by a new tvc.

For medium-sized and larger companies, getting the right insurances can be complex and so requires specialist knowledge. With this in mind, Vero’s latest tvc via Big Communications encourages businesses to talk to an independent insurance broker or adviser.