The Warehouse has teamed up with Mattel – with a little help from DDB, OMG, NZME and Spark PR & Activate –to launch NZ’s own exclusive version of Scrabble – “chocka full of 300 Kiwi words”.
Everybody loves Kong (Updated)
July’s No 1, Mitre 10’s hugely likeable donkey spot Roy, this month has picked up its second championship title, reports Colmar Brunton client executive Andy Strain. KFC is the only new entry in September, debuting in 2nd with their humorous airport escalator ad.
FCB nails retirement village stereotypes
WELLINGTON, Wednesday: FCB has launched a new series of tvcs for Summerset which take a fresh look at the pre-conceptions of retirement villages.
BC&F Dentsu cleans up
In a category rife with confusion, Living Green – via BC&F Dentsu – has launched a range of natural home cleaning products with a mission to clean up the category.
AIDS Foundation launches new HIV message
Manscaping, douching and sharing dick pix on dating apps are all part of a good sex life for gay and bisexual men. So is testing for HIV. This is the message in the latest campaign from Ending HIV – a community-focused behaviour change programme run by the New Zealand AIDS Foundation to reach men who have sex with men (MSM).
ANZ & TBWA put home ownership in spotlight
AUCKLAND, Tuesday: Stories featuring Kiwis at different stages of the home ownership journey are at the heart of the latest Home Loans campaign by ANZ and TBWA.
Saatchi renews an enduring classic
NZ’s love affair with the Toyota Corolla has been reignited in a new campaign from Saatchi & Saatchi, Nothing’s changed, except everything, created to celebrate its iconic status (and impressive new design).
Kiwi shoots Irish spot
NZ-based Kiwi director Mark Albiston (Sweetshop) has shot an energetic new tvc for Irish agency Boys and Girls. The spot, Bounce, sees a mother and daughter who are physically separated brought back together via FaceTime to play on a bouncy castle.
Elite Kiwi athletes new face of Powerade campaign (updated)
AUCKLAND, Tuesday: Ogilvy has launched a new Powerade tvc to announce the launch of its new Always Forward campaign, featuring NZ athletes Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg.
New campaign aims to inspire teachers with real-life stories
AUCKLAND, Today: FCB has launched two feelgood tvcs for the Ministry of Education, forming part of the Become a Teacher campaign which focuses on what really motivates teachers.
