AUCKLAND, Thursday: DDB has launched a new AA Insurance brand campaign, Live a Little Freer, which follows three Kiwis’ quest to live life worry-free.
The Enthusiasts introduce Mr Proper to MacKenzie Bread
A new campaign created by Auckland-based agency The Enthusiasts for MacKenzie Bread aims to bring to life “the brand’s commitment to do things the proper way”.
Aussie creative + Kiwi hero star for Lynx
AUCKLAND, Thursday: Unilever NZ and PHD Group are celebrating news that over five million viewers in one week saw actor Julian Dennison star in the launch of a new variant of deodorant Lynx New Zealand.
FCB takes Mitre 10 #2 straight to #1 (Updated)
Mitre 10 is back at the No 1 spot for July – but this time it’s not their famous Sandpit. “The new TVC Roy – Kong’s Out Again uses humour and demonstrates good ol’ Kiwi ingenuity to tackle any problem, no matter how ridiculous,” reckons Colmar Brunton ceo Andy Strain.
FCB launches Vodafone Hello follow-up
FCB has unveiled the next stage of the Vodafone brand story – following last year’s evolution of the brand’s positioning, which was launched with the Hello campaign.
Saatchi’s spokes-vege sprouts new My Food Bag campaign
My Food Bag has launched a new marketing campaign with Saatchi & Saatchi – and this time Nadia Lim isn’t at the helm, but a brussels sprout.
Ayson, Clemenger & NZTA create more legends
Clemenger BBDO and the NZ Transport Agency have launched the latest in the Legend series, the long-standing anti-drink-driving campaign.
Spitfire & Cirkus shoot down insurance costs
Spitfire Creative has this week launched its first TV and digital campaign for the consumer health and life insurance comparison site InsureMe.co.nz.
DDB launches Weet-Bix Simple is Good
Sanitarium has launched a new brand campaign and TVC for Weet-Bix, Simple is Good. The TVC marks a new direction for Weet-Bix while staying true to Weet-Bix’s philosophy of simple, wholesome nutrition.
WiTH Collective launches new ASB platform
To inject a fresh energy into the home loan category, and get New Zealanders excited and feeling confident about progressing with every aspect of their home buying journey, WiTH Collective, Linked by Isobar, has worked with ASB to launch a new platform to help Kiwis “Own That Home”.
