AUCKLAND, Monday: Independent agency Federation has been appointed lead creative agency for Massey University after a four-way competitive pitch for brand, integrated campaigns and media. The incumbent was FCB.
Casino Royale
AUCKLAND, Sunday: “It’s easier to run a business than a country,” reckons Herald on Sunday columnist Paul Catmur in the latest edition of the newspaper.
Staff numbers up at VMLY&R
AUCKLAND, Today: VMLY&R has bolstered its Auckland and Wellington bases with six recent appointments across creative, client service, social and digital.
The Human Touch
MT MAUNGANUI, Thursday: “Don’t get stuck on chatbots and automation, say hello to a real human and personalised service” – that’s the theme of a new brand campaign by Wave Comms (based in Bay of Plenty) and leading insurance broker Aon.
Run showcases the Spirit of Rotorua
AUCKLAND, Today: Māori-owned independent creative agency Run has launched a new campaign for Rotorua Economic Development, running over the next three months across digital, busbacks, billboards, street posters, social and press.
NZ ad market returns to pre-Covid levels
AUCKLAND, Today: New Zealand’s media agency market returned to its levels of pre-Covid adspend in May following a record 67.4% increase in year-on-year adspend, with the new total now 3.7% above the level seen in May 2019.
ANZ, TBWA tech-tap
AUCKLAND, Thursday: A clever piece of tech, a simple tap and the desire to succeed come together in the latest TBWA\NZ ANZ campaign that’s helping Kiwis to show their support for the NZ athletes at the upcoming Olympic & Paralympic Games.
Stanley St names new ceo, ECD, managing partner
AUCKLAND, Wednesday: Stanley St has appointed Siobhan (Partington) Burke as ceo to lead the Kiwi-owned integrated creative and media agency. Also new to the agency is ECD Brad Collett, formerly of DDB Aotearoa (replacing former CCO Regan Grafton, who’s joined Culture & Theory), and James McHoull in the new role of managing partner.
Phantom launches super-sized digital street poster
AUCKLAND, Thursday: Phantom is bringing the street-level authenticity of traditional posters to the digital outdoor medium. The first site in the new format is lighting up the junction of Williamson Ave and Ponsonby Rd in one of Auckland’s busiest pedestrian precincts.
Sébastien Desclée appointed ceo of FCB NZ
AUCKLAND, Today: FCB Worldwide ceo Carter Murray has announced the appointment of Sébastien Desclée as ceo of FCB New Zealand. Desclée is returning to the FCB network where he was previously president of international markets, overseeing the FCB footprint in Europe, the Middle East, Asia-Pacific and Latin America.
