Getting personal

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AUCKLAND, Today: What can big companies learn from small businesses when it comes to social media? Antony Young – formerly a prominent global ad exec, now a “marketing barrista” in NZ – has firm views, drawn from experience.

Farmlands taps DDB & Track

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AUCKLAND, Friday: DDB & Track Aotearoa have been awarded the business of New Zealand’s largest farmer-owned rural supplies co-operative, with Farmlands appointing both agencies to lead its brand, creative, and data-driven marketing requirements.

Premium Rush

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AUCKLAND, Sunday: MediaWorks arm QMS NZ plans on making it easier for advertisers to buy premium digital out of home billboards by launching Hivestack’s digital outdoor programmatic platform.

FCB Media got noticed at this year’s Beacon Awards in association with oOh!media

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Last night, at the 2021 Beacon Awards, a sell-out crowd of 800 of New Zealand’s leading media personalities came together to celebrate for the first time as a big crowd, since 2019, and to acknowledge the industry’s best media-lead campaigns from 2020. Hosted by the hilarious Hayley Sproull, the evening highlighted the smart and innovative media-thinking that is driving advertising and comms up and out of Covid-19.

Primed!

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NEW YORK, Today: The One Club for Creativity has opened the call for entries for Young Guns, celebrating international creative professionals age 30 or younger.

On golden Pond

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AUCKLAND, Today: The Pond, which modestly (but accurately) describes itself as “NZ’s foremost recruitment agency for creative & design, digital & tech, and marketing professionals” is taking recruitment to the next level by offering CliftonStrengths’ strengths-based assessments in conjunction with Jason Biggs to fully refine candidate selection alongside their standard, four-week fulltime recruitment process.