One of the stars at ad:tech was oOh! Media’s remarkable Excite retail screen – an interactive marvel that’s already a hit with food court visitors at Northwest shopping centre, Downtown, Sylvia Park and Botany Town Centre.
Free range is good, right? Well … maybe
Ponsonby-based producer Content Boutique has created a series of short videos to draw attention to genuine free range produce and humanely farmed meat and eggs.
Sue McCarty resurfaces at ad:tech
Sue McCarty, the redoubtable former ceo of the Marketing Association, has joined Australasian content marketing provider Castleford as NZ/Australia general manager. She is seen here yesterday (with business development manager Hamid Mashali) manning the company stand at ad:tech Auckland.
Life after deaf
From February, Sky TV will offer – and pay for the infrastructure – to caption some of its programmes on Prime, with a focus on NZ on Air-funded and primetime content.
Europe dominates at Epica
Apart from two golds for Japan, all winners announced so far at the Epica Awards in Paris – which bills itself as a global creative show – have come from Europe, Russia and Turkey. Nothing for NZ, Australia, the rest of Asia, and Latin America.
App-free tap-and-shop platform rolls out
Closing the gap between the digital and physical world is the objective for Kiwi tech company TapMe Media which is starting to roll out its marketing and activation communication platform.
Construction gremlins roundup
justONE has created a new online game for Winstone Wallboards, targeted specifically at Kiwi builders.
Alt’s Glen Innes work honoured in Sydney
Auckland-based design company Alt Group has picked up seven accolades at the annual Australian Graphic Design Awards in Sydney over the weekend.
Toy Story 5
Saatchi & Saatchi and Flux Animation Studio have created an ASB campaign designed to help St John to help raise funds to buy a new, fully-equipped ambulance.
Be prepared
The Earthquake Commission, with help from their friends Y&R NZ, has launched its latest campaign to encourage Kiwi families to prepare their homes for earthquakes and to develop protection strategies should a seismic event occur.
