Over 45s a $23.5 billion spend opportunity

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New research conducted by Colmar Brunton on behalf of News Works reveals that 50% of people over 45 years old say they plan to travel around NZ or overseas in the next 12 months, while 29% are planning home renovations.

TV, Print outscore social media on trust

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Marketers are wasting money on useless social media campaigns because they believe Facebook, Instagam and Twitter are a “cooler” way to advertise than traditional, more effective media such as print or TV, according to Australian site B&T, which republished this piece from The Australian Financial Review.

Young Love illuminates BP story

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Following the heartstring-tugging tale of Peter & the Rabbit in the 2015 BP brand campaign, Ogilvy has created the next iteration of My BP Story, which continues to put everyday people at the centre of the creative approach.

Down: TVC entries. Up: Tech & Design

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Paul Head’s introduction to Thursday night’s Axis Awards was short, but it was quite long enough for the CAANZ ceo to point out the great changes taking place in Axis this year – changes that reflect the rapid shifts in the ad industry itself.