AUT Adschool CD Jane Berney writes: “In early July, we received a Just Water Filters International flyer from ceo Tony Falkenstein with a competition for ‘a creative genius to come up with a short word or picture concept that will create the need for customers’ to purchase Just Water filters.
M+AD interviews Microsoft’s Steve Clayton on the ancient art of storytelling + our new flag and his NZ vacation
On a rare trip to New Zealand this week to attend the Microsoft Ignite conference – the geekiest show on earth – currently running at Sky City, Microsoft’s UK-based creative director and MS Global Image team general manager, Steve Clayton, took the time to chat with M+AD.
No words to describe it
Parnell-based strategic marketing comms agency The Business has won the National Foundation for the Deaf account and immediately started work on tackling the issue that will affect hundreds of thousands of Kiwis during the Rugby World Cup.
Arrivals & Departures: MA man makes tracks, Liz Fraser joins Air NZ, Herald taps new digital ed
MediaWorks group head of revenue Liz Fraser has resigned to take up a new position at Air New Zealand.
Snakk founder steps down as Sydney steps in
Snakk Media founder Derek Handley will step down as chairman of the mobile advertising technology company at the end of this year amid a boardroom reshuffle. The Handley family still controls around 15% of the NZAX-listed company.
iSite giant lights up the CBD
iSite Media has switched on “the largest digital billboard in New Zealand”, The Victoria in downtown Auckland.
Colenso, Clems, FCB, DDB, Saatchi make Clio shortlist
Colenso BBDO sits atop the Clio Awards shortlist, announced overnight, with five entries through – from a total of 11 to make the cut from NZ.
Digital revenue goal drives NZME changes
NZME has unveiled changes to its commercial leadership team: APN group director – commercial Sandra King takes up the new role of general manager, market solutions; and group digital director Laura Maxwell becomes group revenue director.
MediaWorks Radio brands roll into Whanganui
MediaWorks continues to roll out its radio brands to new provincial metro markets, bringing Breeze and Mai FM to Whanganui. Both brands enter the city on the back of significant national followings.
Toybox helps ‘dry’ lawyers spread the word
A year on from their website and brand re-launch, national intellectual property specialists James & Wells have released the latest addition in their campaign to champion Kiwi innovation – an animated video, shot by Toybox Auckland.
