Lightning Bolt

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AUCKLAND, Today: Film production company Reel Factory is celebrating a successful 2022 – despite the difficulties of the economy and the pandemic. “What a crazy second half of 2022!” says managing director Dan Watkins in a company newsletter widely distributed yesterday.

Ad wear-out really a myth?

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LONDON, Tuesday: Viewers don’t get fed up with ads nearly as quickly as many marketers think, according to new research from US-based ad-measurement outfit System1.

Another Darkhorse in the stable

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AUCKLAND, Today: Integrated creative agency Darkhorse has announced a new hire in its Auckland office. Seán Rose joins the team as communications account manager from Ireland, moving to New Zealand late last year.

Mercury marketing chief exits

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AUCKLAND, Today: Mercury Energy’s chief marketing officer, Julia Jack, will leave the company before the end of April. The statement from Mercury’s comms department announcing her departure did not disclose her replacement.

Zero Hour

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AUCKLAND, Today: The deadline for Axis 2023 (the 43rd) is edging closer – the final date for entries is just over a fortnight away – on Wednesday 8 February.