Seven great social media stuff-ups

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Social Media may be the future of communication – a countless array of internet-based tools and platforms that increase and enhance the sharing of information. But some brands have found the immediacy of the platform somewhat unfortunate.

Mercury hands FCB the lot

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Mercury Energy has appointed FCB to its media, creative, digital and direct business. The incumbents were Whybin\TBWA (above-the-line) and Chemistry Interaction (direct).

O&M’s Opo packed a punch

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Ogilvy & Mather have again taken out the Newspaper Ad of the Month with their WWF Maui’s Dolphin ad. The judges all agreed it was a “good idea that packed a punch, with art direction that won’t get lost”.

Arrivals & Departures

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Waitemata taps Scarfies man: Freemans Bay-based Waitemata Films has signed Rob Sarkies to its roster, and announced that the star director is now available for work.