KFC has eschewed paid advertising for its Mothers Day campaign, opting instead for earned media to promote its finger-lickin’ good chocolates gift pack.
Christchurch/Chicago shop wins $22m tourism pitch
Christchurch and Chicago-based communications agency TimeZoneOne has been retained by the Illinois Office of Tourism as its new PR consultancy, working with a US$15 million (NZ22 million) budget over a five-year contract.
Arrivals & Departures: Latch exits TVNZ, replaced by Slater & Shaw, Sweet Shop signs star US director
TVNZ ceo Kevin Kenrick has announced the appointment of Cate Slater as director of content and Andrew Shaw as deputy director of content.
Air NZ’s Aussie ad toasts Mothers Day with ‘spew bags’
A new Air New Zealand TVC campaign out of Host Sydney has recruited young children to read a Mothers Day poem – featuring “spew bags” “frantic toilet runs, and “wine splashes on crotches”.
ASB and Saatchi & Saatchi to part ways following agency model change
ASB and Saatchi & Saatchi today announced that they have reached agreement to end their five-year relationship as part of a review of ASB’s agency operating model.
For they are jolly good Fellows
The Public Relations Institute of New Zealand (PRINZ) has recognised excellence in the fields of public relations and communications, with the induction of three new Fellows – Andrew Pirie (Spark), Strahan Wallis (Porter Novelli), and Nikki Wright (Wright Communications).
Arrivals & Departures: DAN’s Amplifi lures media veteran
Dentsu Aegis NZ’s strategic media investment division Amplifi has appointed Anna Lawson as trading manager, based in Auckland.
MediaCom & bcg2 win in Rome
MediaCom and bcg 2’s campaign for Safekids Aotearoa Check For Me Before You Turn The Key has won Gold at the 2017 Festival of Media Global Awards in Rome. MediaCom was also named Agency Network of the Year.
Late show at the Beacons
VMO sprung a swiftie on agency guests at the Beacons on Friday – quietly noting the differences between female and male behaviour at the show.
Augusto creates new global campaign for adidas Rugby
Downtown Auckland indie creative shop Augusto has developed and produced a new global adidas Rugby campaign, Next Is Everything, which launched globally today.