IABNZ addresses ad fraud scourge with roll out of ads.txt 

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Auckland, March 6: IAB New Zealand announced today (via a trade-media press release) that it is working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.

Kiwis wanted

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Campaign Asia-Pacific has issued its PR Awards Asia 2018 entry call. The awards are open to PR consultancies, solo practitioners and in-house departments from all countries in the Asia-Pacific region, including Australia and New Zealand.

Indie media shops merge

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Auckland media agency Hunter Media has merged with full service, accredited agency mediaR in what mediaR director Tony Richards describes as a “fantastic and exciting fit” bringing two respected independent agencies together.