McCann Sydney (with NZ-based Waitemata Films, Franklin Rd Sound, and Carat) has launched a Mastercard campaign, featuring Richie McCaw, that aims to change behaviour of New Zealanders from a “card-inserting, pin-punching nation, to a country of proficient tappers”.
Second that emotion
Emotion remains central to best-practice campaigns and its use as a creative strategy increased compared to 2016, according to a Cannes Lions study reported by ad-media site Warc London.
Changes at Contagion
A number of changes at Contagion, the Auckland full-service indie founded by Dean & Bridget Taylor in 2010. They’ve just enlisted former Ikon joint MD Emma Bolser as managing partner of media.
Arrivals & Departures: Film Construction signs prolific Aussie director/Changes at Contagion
Film Construction NZ has engaged a new director – he’s Sydney-based Daniel Pront, formerly a freelance director working globally with a variety of companies, agencies and clients direct.
I see red (updated)
Alert reader Tough Pencil could only shake his/her head in astonishment at the wondrous food-preparation skills demonstrated by Shortland Street star Reuben Milner in a TVNZ promo image that ran with M+AD Daily’s story yesterday about Saatchi’s 2017 Election Commission campaign.
Kargo Mobile arrives in NZ
Global mobile ad company Kargo, which bills itself as “the leader in mobile brand advertising”, has announced its expansion into New Zealand, “bringing.” says the release, “Kargo’s presence to 98% of the global mobile advertising market”.
Aussie mag picks AB to lead NZ invasion
The star power of Beauden Barrett has moved niche Aussie magazine title Men’s Health to launch a dedicated New Zealand edition, featuring the first-five (or, in that strange sports lingo they use across the Ditch, ‘fly half’) on the cover.
Print gets its day in the sun
The Magazine Publishers Association has released details of its finalists for the Magazine Media Awards 2017. All the usual corporate suspects – Bauer, Tangible, and Fairfax – plus a plethora of individual titles will square off next month at a gala dinner in Auckland, to name the winners.
Electoral Commission ticks Shortland St stars for 2017 campaign
Today the Electoral Commission and TVNZ, through agencies Saatchi & Saatchi and Starcom, launched an online campaign enlisting Shortland Street stars in a drive to get young voters to the polls, according to a report in NBR.
Arrivals & Departures: Yahoo Platforms NZ welcomes New Yorker, realestate.co.nz taps head of media
Yahoo Platforms has appointed a new account manager to their Auckland team. Odis Ponce joins from Yahoo’s New York office, where she worked across programmatic advertising in an optimisation strategist role.
