FCB has imagined up a Favourite Child Detector digital program – to help sell the launch of US mockumentary-style sitcom Modern Family on Prime TV.
Arrivals & Departures
OOH lifts measurement game
Relaunch includes digital arsenal
Lucky Jordan?
FCB and Vodafone have plonked Jordan Luck on a tacky three-wheel motorbike and put him out on the mean streets (with a girl drummer) to parody one of the most annoying songs ever written – American poster Rebecca Black’s Friday – to launch a new reward initiative.








