AUCKLAND, Today: ASB just rolled out the latest bit of their big campaign aimed at fraud and scams awareness. It’s all about keeping Kiwis clued up and alert – they’re the first shield against these sneaky scams.
Auckland Transport’s fishy affair
AUCKLAND, Today: Auckland Transport’s diving into a fresh venture with Sea Life Kelly Tarlton’s Aquarium to boost rides and hook up customers with discounts. Right now, AT users can snag cut-price entry to the aquarium. They’re also sprucing up Auckland’s buses with aquatic adverts, testing out this new collab.
Magnetic takes on New Zealand’s $1.89B advertising waste
AUCKLAND, Today: In today’s ever-expanding world of advertising and media, brands vie for consumer attention. Magnetic, a new data solutions provider, aims to tackle New Zealand’s $1.89 billion advertising waste, helping marketers enhance performance and ROI.
DDB launches Phyllis Project to honour emerging female leaders
AUCKLAND, Today: Last Friday, for International Women’s Day, DDB Group Aotearoa launched the Phyllis Project, aiming to empower future female leaders. It’s in its fourth year and invites 10 applicants for a year-long journey of learning and inspiration.
Shout Media acquires Adz Up
AUCKLAND, Today: Shout Media is excited to announce the acquisition of Shopping Centre media specialist, Adz Up from 1 April 2024. Adz Up has digital and classic media assets spanning 50 shopping centres and 30 cinemas throughout New Zealand, bringing new opportunities to Shout Media’s expanding portfolio.
Spark Lab & Semi Permanent lead Ahead of the Curve in Auckland
AUCKLAND, Today: Tech innovators are setting their sights on Aotearoa New Zealand for the third annual Future State event. It’s a pivotal gathering at Spark Arena, expected to attract a crowd on 2 May.
Stuff dominates across digital and print
AUCKLAND, Today: Nielsen CMI Readership results released today show Stuff holds the number one audience position across New Zealand’s digital and print products. The Stuff Group reaches 3.377M Kiwis every month, the largest media audience in the country. The portfolio includes flagships such as stuff.co.nz, The Post, The Press and Neighbourly.
Born Bred Talent empowers women’s charities all month long
AUCKLAND, Today: Born Bred Talent, Australia and New Zealand’s premier talent and creative agency, proudly champions women’s empowerment with its month-long celebration of International Women’s Day. Throughout March, we’ll dedicate time, resources, and expertise to support women’s charities and aid those in need.
FEDERATION promotes Olly Walker-Boden to MD alongside new CCO Brad Collett
AUCKLAND, Yesterday: FEDERATION has today unveiled a second major appointment to its senior leadership team in as many months, announcing Olly Walker-Boden as Managing Director to lead the Auckland-based agency day-to-day. The news follows Brad Collett joining as CCO in January.
