WELLINGTON, Today: Werk Agency is jazzing up CubaDupa 2024 as the new brand partner, bringing a new twist to New Zealand’s top free arts fest. They’re all in with the Find Your Wild theme.
McDonald’s fry-nally dishes out a new Surprize Fries campaign
AUCKLAND, Yesterday: McDonald’s is shaking things up with their Surprize Fries campaign, aiming to sprinkle a little extra joy into everyone’s meal. It’s all about turning an ordinary fry day into a lucky day.
New campaign shows Kiwis’ broken sleep impacts wellbeing
AUCKLAND, Today: Nearly half of Kiwis are struggling with sleep, getting just one to three decent nights a week. This lack of shut-eye is messing with their work, love life, and energy, highlights new data from ResMed.
DDB Aotearoa teams up with Whare Creative to launch Takitoru Brand
AUCKLAND, Today: DDB Aotearoa and Whare Creative are kicking off a fresh partnership with a bang, introducing their new collaborative brand, Takitoru. It’s a game-changer for the industry, blending top-notch creative forces with a deep respect for te ao Māori.
South Pacific Pictures rebrands for a bold future
AUCKLAND, Today: South Pacific Pictures (SPP), New Zealand’s TV and film giant, celebrates its 35th year with a bold rebrand. Out with the old logo, in with a new era, symbolising a dynamic leap forward in an ever-changing industry.
Driving towards success with Kellogg’s Special K and MediaWorks campaign
AUCKLAND, Today: MediaWorks just proved how effective those big, rolling billboards are for boosting brands like Special K. They tapped into their Opinionation panel to show off the impact of bus ads.
Toni Street’s Book Club Goes LIVE with NZME’s Coast Radio in Christchurch and Auckland
AUCKLAND, Today: Kiwi icon and Coast radio’s favourite, Toni Street, is bringing her magic live with Toni’s Book Club in Christchurch and Auckland this April. Expect lively discussions, laughter, and heartwarming stories.
PHD Aotearoa spotlights and celebrates International Women’s Day
AUCKLAND, Friday: PHD Aotearoa celebrated International Women’s Day with an inspiring talk, drawing in the whole team for an enriching experience.
Popeyes NZ names Hearts & Science as its main media agency
AUCKLAND, Today: Kiwis, your wishes are coming true this April as Popeyes®, famed for its Louisiana fried chicken, finally lands in New Zealand. It’s a big moment after years of anticipation!
BusinessDesk appoints Victoria Young
AUCKLAND, Today: BusinessDesk, New Zealand’s top biz news spot, has just welcomed Victoria Young as its new editor, courtesy of NZME’s big reveal today. Victoria steps in for Pattrick Smellie, who’s set to dive into his new gig as Founding Editor, focusing more on his knack for writing and uncovering big stories.
