Ben Reid is the founder and Managing Director of Milk NZ, a strategic brand and packaging agency based in Auckland.
Phantom ghosts on carbon emissions
AUCKLAND, Monday: Phantom Billstickers is the only carbon net zero street poster company in Aotearoa, but the 40-year-old outdoor advertising business is never one to be content with the status quo.
Numero Uno in NZ Shopping: No Sorry Here!
AUCKLAND, Monday: Enter any supermarket with a clear shopping list, and you’ll likely leave with an unexpected array of items. As costs rise, this puzzling trend becomes more pronounced. But fear not, an explanation has surfaced: it’s not just a lack of willpower altering your plans; it’s the influence of behavioral science, or as Auckland’s shopper agency Raydar terms it, their “secret sauce.”
Hubbards wins fifth Innovation Award
AUCKLAND, Monday: oOh!media New Zealand proudly crowns Hubbards the winner of the 2023 oOh! Innovation Awards for its inventive Very Fancy Chocolate Granola campaign, masterfully executed by agencies Culture and Stanley St.
NPA taps Public Affairs Director
AUCKLAND, Today: The News Publishers’ Association (NPA) appointed Andrew Holden, a seasoned journalist, as its first Public Affairs Director, marking its 125th anniversary. Holden brings over 35 years of expertise.
Work and Kia Launch EV9 for New Electric Horizons
AUCKLAND, Today: Building on the successful launch of the award-winning, all-electric EV6, Kia NZ and Auckland agency, Work Communications, have collaborated on a new TV campaign for the EV9, Kia’s new flagship electric SUV.
Mediahub launches national capability in New Zealand
AUCKLAND/CHRISTCHURCH, Today: Following ongoing growth in Australia, leading media agency Mediahub is launching in New Zealand as it looks to expand its reach, and provide a truly trans-Tasman offering to clients. Mediahub is part of the IPG Mediabrands network.
KiwiBank taps FCB/SIX Aotearoa for creative data agency
AUCKLAND, Friday: FCB/SIX teams up with Kiwibank to lead direct customer engagement, focusing on a data-driven communication strategy.
NZME partners with The Warehouse for innovative advertising
AUCKLAND, Today: In a market-first Christmas collaboration, New Zealand Media and Entertainment partners with The Warehouse and OMG for an innovative campaign across various platforms.
Motion Sickness urges kiwis to swap to Boring Oat Milk
AUCKLAND, Today: New Zealand, a nation traditionally fueled by cow’s milk, is facing a dairy revolution led by Boring Oat Milk in their latest campaign, Quit the Tit. This initiative encourages Kiwis to transition from cow’s milk to Boring Oat Milk, challenging the norm in a country deeply rooted in dairy.
