AUCKLAND, Friday: Bella Rakete and Sam Taunton Clarke took out the Google Student Axis Award last night for Breast Cancer Captcha.
Puhimoana Ariki Collective selected for National Bowel Screening Campaign
ROTORUA, Friday: The Ministry of Health has appointed Maori & Pacific-owned and led advertising and creative collective Puhimoana Ariki to develop and deliver the National Bowel Screening Programme campaign.
Working class
AUCKLAND, Sunday: “The great thing about mass-media advertising was that it worked. If you put your product in front of millions of consumers, they would respond by buying it,” writes Paul Catmur in his Herald on Sunday weekly business column.
Two Kiwis on AME Awards APAC jury
NEW YORK, Today: The New York Festivals 2022 AME Asia Pacific grand jury has been announced, with two prominent Kiwis on board – FCB Auckland GM strategy Sue Kipling, and Special Group head of strategy Rory Gallery.
ANZ & TBWA ask Kiwis to talk about finance
AUCKLAND, Today: ANZ and TBWA\NZ are launching Let’s Talk About Finances, a campaign designed “to help Kiwis have more meaningful conversations about their finances this year to improve their financial wellbeing”.
Tik Tok AUNZ launches Cannes Film Festival comp
CANNES, Today: The global #TikTokShortFilm competition has partnered with NZ On Air Screen Australia and this year’s 75th Cannes Film festival to support Australian and New Zealand narrative content creators and filmmakers.
The most effective agency in NZ?
AUCKLAND, Thursday: Special has been named the most effective advertising agency in New Zealand with three of its campaigns picked in the top 100 for effectiveness, by global industry body WARC.
The winners: Assembly, Blockhead VFX, Colenso, Ruskin, TBWA, DDB, FCB, VMLY&R, Yarn, Saatchi, YoungShand, Finch
AUCKLAND, Thursday: For the first time in the Axis Awards’ 42-year history the decision was made to take the 2022 Axis Awards online. With over 500 entries, 56 judges, six generous sponsors, and what seemed like a million zoom calls, the creative advertising industry still managed to come together (virtually) to celebrate all the creative excellence in Aotearoa over the past year.
TRA opens Sydney office, appoints new managing partner
AUCKLAND, Thursday: Britomart-based independent research & insights agency TRA has expanded its Australian footprint, opening a Sydney office and appointing insights leader Terri Hall (a Kiwi) as managing partner.
Get off the track!
AUCKLAND, Thursday: TrackSAFE has joined forces with PR agency HMC to blow the whistle on the increasing number of Kiwis who are using train tracks as a backdrop for photography.
