Clio has announced the Gold, Silver and Bronze winners for the 2016 Clio Awards ahead of the presentation night later this month in New York. New Zealand has scored one Gold Statue and two Silver.
FCB gets Westpac business
Westpac has named FCB Media as its new media agency partner, effective from the start of next month. Head of Media Client Service at FCB Media, Simon Teagle, says there was a good chemistry between the agency and the bank from early on in what he called a competitive pitch process.
Noel Leeming continues to tell real customer stories with new TVC
Noel Leeming and FCB mined real customer stories for the retailer’s latest series of commercials which started playing on our screens this week. It’s the third in the series featuring customer stories as told by the customer.
Lotto’s re-branding works for kiwi consumers
Whittaker’s has increased its lead as New Zealand’s most-loved brand but there are some big movers in this year’s top 20 with Lotto making huge strides and arch-rival Cadbury closing the gap. Colmar Brunton’s 2016 Brands I Love has Cadbury coming from outside the top 10 last year into the top five behind perennial top four – Whittaker’s, All Blacks, Air New Zealand and Tip Top.
Colenso seeds another collectible hit for New World
New World supermarkets are about to fire up a collectible frenzy again with their new Little Promotion campaign. Colenso BBDO says “totally different but also familiar” might be the best way to describe the Little Garden promotion.
The Pond backs new book for kiwi creatives
A new book about to be launched in Auckland promises to prepare aspiring writers, designers and dreamers to hunt down ideas that could change the world, or at least their own lives. Called Hunting the Killer Idea, the book is the brainchild of Nick MacFarlane, who brings 20 years of experience in advertising, art, and design to the task of trapping the creative process.
F&P tries a new approach to crack the Aussie market
Sydney’s Social Soup has been signed by Fisher and Paykel for an Australian campaign promoting F&P’s focus on innovation and how its products relate to different cooking styles. Social Soup uses its ‘influence community’ to get people involved in new products; trying them and giving feedback.
APN blows its outdoor trumpet
Research commissioned by APN Outdoor has found New Zealanders have a positive feeling towards billboards. In its latest study ‘Media Attention – It’s a Jungle Out there’ researchers canvassed hundreds of New Zealanders for their views on advertising and how best to get their attention.
Arrivals & Departures: Grant Alexander stoking Onfire Design
One of New Zealand’s most awarded design specialists, Grant Alexander is teaming up with Auckland agency Onfire Design. Founder and principal of Studio Alexander, Grant will join Onfire as design director, providing on-going expertise to his clients with access to the full service design and digital offering from Onfire.
Calling all natural-born communicators
The call is out for entries to the 2016 New Zealand Direct Marketing Awards. Organised by the Marketing Association, the NZDM Awards have been running since 1986 recognising insight-driven marketing projects that connect customers through a multitude of channels and generate outstanding results – all of which add up to excellence in direct marketing.
