Leo Burnett Chicago and Sydney are behind the latest TV and digital campaign promoting both the Samsung Galaxy S7 Edge and the Rio Olympics with a mash-up of national anthems to form what’s been called a song of international unity.
McDonald’s NZ hits the headlines with promo that went wrong
McDonald’s New Zealand has pulled its Make Burger History website after being flooded with offensive and inappropriate creations. The failed design and name-your-burger promo has made headlines after it was hijacked by pranksters.
Arrivals & Departures: O&M gets a leg rope on Glenn Wood
Veteran copywriter, published author and awarded creative Glenn Wood has joined Ogilvy & Mather full time in the role of Creative Director, following a recent freelance role with the agency.
Arrivals & Departures: QMS taps Steve Simpson
Following business growth and expansion, QMS Media NZ says it is pleased to announce the promotion of Steve Simpson to the newly created position of Agency Sales Director.
No static in latest radio surveys
The Edge, Newstalk ZB, More, and Breeze are the top four networks to emerge from the GfK national radio survey, released yesterday. One of the brighter spots on the radio dial these days is Radio Live, but its listenership showed only a small upward movement, and MediaWorks will be disappointed.
Blind Vodafone stuntman in hi-octane feat
FCB helped Vodafone pull off one of its more innovative marketing activations with a high- risk stunt featuring Kiwi drift car ace Mad Mike Whiddett, and the company’s own 4G network director Tony Baird.
Creative epicentre of Europe could shift
Gloom, hope and confusion in equal measure when the US-based Midas Awards polled its international network of agency and industry creatives for their views on how Britain’s historic exit from the European Union might impact the ad world.
The best Air NZ safety vid?
Veteran Kiwi TVC director Steve Saussey, formerly of Film Construction (and a copywriter at Mojo Auckland), and now at new Sydney producer Jungle Films, was at the helm of the latest Air NZ safety video, Safety in Hollywood, a blockbuster hailed by many as a masterpiece.
Jake the Muss back for Women’s Refuge
Wellington agency Doublefish has persuaded Once Were Warriors star Temuera Morrison to relive his screen role as wife-beater Jake the Muss to help raise funds for the Women’s Refuge annual appeal, which runs through July.
EMANZ & CAANZ PREScom merge
The Experiential Marketing Association has voted to roll its activities and resources into the wider CAANZ fold. “With the creation of a new Experiential sub-committee within PRESCom, the discipline will retain a focused and dedicated voice, while becoming integrated into a strong body representing the full spectrum of communications agencies, many of whom count experiential amongst their offerings,” said PRESCom deputy chair Mark Pickering.
