Global haircare giant Pantene has evolved its global Shine Strong campaign by launching a new video that tackles a common but unconscious behaviour many women around the world engage in everyday: over-apologizing.
Sovereign unveils new agency partners
New Zealand insurer Sovereign has announced the appointment of JWT as its creative and communications agency partner. Sovereign also appointed Dentsu Aegis Network as its partner for other communications needs including media, PR, and social.
Clems leaves France in a blaze of Gold
Clemenger BBDO Wellington finished full of running as the Cannes Ad Festival drew to a close yesterday, winning triple Gold – a prized Gold Film Lion and two Gold Film Craft Lions (plus a Silver). DDB scored a Bronze Film Lion.
Retreat from Cannes
The French are no strangers to invasion. But they have managed to see off the advertising hordes for another year.
Planeloads of tired and emotional members of the communication forces are heading back to their barracks around the globe, with aching kidneys and heads buzzing with ideas about new ways to tell stories and engage consumers.
New Zealand tally: 25 Lions
NZ agencies are returning home from Cannes this week with five Gold Lions, six Silver Lions, and 14 Bronze Lions – a nice enough collection, but no Grands Prix. Along the way, NZ also picked up 60 shortlist places.
Nielsen shines a light on rare good news story in the print market
Newish Wellington lifestyle print magazine FishHead stood head and shoulders above the crowd in last month’s Nielsen Readership report – by posting a remarkable 20% gain. What? How? And where did you get that name? M+AD talked to editor Dan Slevin …
Arrivals & Departures
APN NZ Media has established a digital business development team to work across agency sales. The team is part of the company’s strategy to increase the digital expertise within the advertising sales teams, and to continue providing multi-channel solutions for clients.
OOH up again
The Outdoor Media Association (OMANZ) is welcoming another period of growth for the Out of Home sector with the release of Q1 2014 revenue figures.
Mitre 10 Sandpit breaks longevity record
There’s no holding back a truly great ad – and DraftFCB’s Mitre 10 Sandpit is proving that it’s already a classic. This month it returns to the M+AD Top 10 (at #2) a remarkable six years after it was created (in 2008).
Film Lion finalists: DDB, Clems, Saatchi
New Zealand has four commercials through to the shortlist round of the Cannes Film Lions, announced overnight – two from DDB, and one each from Clemenger and Saatchi & Saatchi.
