AUCKLAND, Today: Toby Talbot has been appointed to Ogilvy AUNZ Network as chief creative officer. He will be based in Sydney – but is expected to pay a lot of attention to his NZ duties. The announcement of his appointment was made late this morning.
Go Media claims the Space Race
AUCKLAND, Tuesday: “Just like the L.A.B single, we’re a Rocketship at the moment,” says director Dean Shaw, who is responsible for overseeing Go Media’s aggressive digital expansion.
The Goat Farm helped Kiwi Wealth to fivefold lift
AUCKLAND, Tuesday: Kiwi Wealth has reported a five times increase in new members and four times increase in new accounts as a result of The Goat Farm’s 2021 Wake Up Your Money campaign powered by Adobe Marketo Engage. The media agency was Sneakers.
IAB NZ sets up pDOOH team
AUCKLAND, Tuesday: The Internet Advertising Bureau has established a Digital Out of Home steering committee in response to the rapidly developing programmatic DOOH field.
L’Oréal calls in The Feds

AUCKLAND, Today: The Luxe Division of L’Oréal New Zealand has appointed its stable of luxury brands to creative agency Federation. There was a Luxe incumbent agency – but it has yet to be identified.
Jack’s back
AUCKLAND, Tuesday: DDB Aotearoa NZ has appointed Jack Murphy, one of New Zealand’s leading young strategists, to the role of strategy director.
New Date

AUCKLAND, Tuesday: Stuff, Discovery, Lumo, dentsu, NZME, TVNZ, Digital Commons, VDX.tv (US), MBM, Together, FCB, VDX. Together, Hello, MediaWorks, Mi9, Special, OMD, dentsu, Socialites, OMD. Fuse, Acquire, and Pure SEO were among the finalists named this week for the IAB NZ Digital Marketing Awards in February.
Spark Foundry adds senior hires
AUCKLAND, Today: Spark Foundry has announced a number of key appointments to its senior team including Oliver King as head of strategy, Kyra Hale Lyden as strategy director and Liam Dunne as business director.
Singing from the same sheet (updated)
AUCKLAND, Monday: Saatchi & Saatchi NZ has created a new campaign for Chorus, highlighting the” incredible potential and future capacity” of the Chorus fibre network.