The viewers have spoken

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AUCKLAND, Sunday: During the week of July 1 to 5, Love Island UK on TV3 drew an average audience of 11,600 viewers in the 25-54 age group, and 25,800 in the total viewing audience, according to a report in the Herald on Sunday.

Setting the standard in influencer marketing

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AUCKLAND, Sunday: By Mango head of digital & social Zoe Virtue: Mango recently held the second instalment of its Evolution of Influence breakfast series: Setting the Standard, which focused on the need for a more transparent and rigorous campaign process within influencer marketing.

Love story

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MUMBAI, Thursday: Apple has continued its striking Shot on iPhone series with a new campaign highlighting India’s love affair with cricket.

Happy returns

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AUCKLAND, Today: Healthy Life Media, owners of the OOH Health TV network, have announced the return of industry veteran Trish Turney as media manager of the network.

Distract made me jealous

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LONDON, Wednesday: “NZTA’s Let Driving Distract You is so utterly charming and clever – and insightful,” is the verdict from BBH UK creative director Psembi Kinstan on a campaign that is currently catching attention throughout the world.

Veteran back at Pead

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AUCKLAND, Today: Pead PR has appointed Kelly Grindle as director of integrated strategy, a newly created role that managing partner Sarah Munnik says “further amplifies Pead’s fully integrated offering – spanning traditional media relations, content, digital, social media, experiential, and partnerships”.